Π.Π. ΠΠ±ΡΠ°ΠΌΠΎΠ², Georgiy Kolesnik
ΠΠ°Π½Π½Π°Ρ ΡΠ°Π±ΠΎΡΠ° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠΌΡ Π°Π½Π°Π»ΠΈΠ·Ρ ΡΠ²ΠΎΠ»ΡΡΠΈΠΈ ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠΈΡΡΠΎΠ²ΡΠΌΠΈ ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ°ΠΌΠΈ ΠΈ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡΠΌΠΈ Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ ΠΏΠ΅ΡΠ΅Ρ ΠΎΠ΄Π° ΠΎΡ Web2 ΠΊ Web3 ΠΈ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΏΠ΅ΡΡΠΏΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΉ ΠΏΠ°ΡΠ°Π΄ΠΈΠ³ΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΏΠΎΡΡ-Web3. ΠΠΎΠ΄ΡΠΎΠ±Π½ΠΎ ΡΠ°ΡΡΠΌΠΎΡΡΠ΅Π½Ρ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ ΡΡΡΠ΅ΡΡΠ²ΡΡΡΠΈΠ΅ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ, Π²ΡΡΠ²Π»Π΅Π½Ρ ΠΈΡ ΡΠΈΠ»ΡΠ½ΡΠ΅ ΠΈ ΡΠ»Π°Π±ΡΠ΅ ΡΡΠΎΡΠΎΠ½Ρ. ΠΡΠΎΠ²Π΅Π΄ΡΠ½ ΠΌΠ½ΠΎΠ³ΠΎΠΊΡΠΈΡΠ΅ΡΠΈΠ°Π»ΡΠ½ΡΠΉ ΡΡΠ°Π²Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΡΠ΅Ρ ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ (ΡΠ΅Π½ΡΡΠ°Π»ΠΈΠ·ΠΎΠ²Π°Π½Π½ΠΎΠΉ, ΠΠΠ ΠΈ Π³ΠΈΠ±ΡΠΈΠ΄Π½ΠΎΠΉ) ΠΏΠΎ ΠΏΠ°ΡΠ°ΠΌΠ΅ΡΡΠ°ΠΌ Π΄Π΅ΠΌΠΎΠΊΡΠ°ΡΠΈΡΠ½ΠΎΡΡΠΈ, ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΠΈ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΡΡΠΈ ΠΊ ΡΠΈΡΠΊΠ°ΠΌ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ Π°Π½Π°Π»ΠΈΠ·Π° Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΡΡ, ΡΡΠΎ Π½ΠΈ ΠΎΠ΄Π½Π° ΠΈΠ· Β«ΡΠΈΡΡΡΡ Β» ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ Π½Π΅ ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠ½ΠΈΠ²Π΅ΡΡΠ°Π»ΡΠ½ΠΎ ΠΎΠΏΡΠΈΠΌΠ°Π»ΡΠ½ΠΎΠΉ. ΠΡΠΈ ΡΡΠΎΠΌ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΠ±Π°Π»Π°Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΠ΅ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΏΠΎ Π²ΡΠ΅ΠΌ Π³ΡΡΠΏΠΏΠ°ΠΌ ΠΊΡΠΈΡΠ΅ΡΠΈΠ΅Π² Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΠ΅Ρ Π³ΠΈΠ±ΡΠΈΠ΄Π½Π°Ρ ΠΌΠΎΠ΄Π΅Π»Ρ, ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΡΡΠΈΡΠ°ΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ Π³ΠΈΠ±ΡΠΈΠ΄Π½ΡΡ ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ², ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠΈΠ²Π°ΡΡΠΈΡ Π±Π°Π»Π°Π½Ρ ΠΌΠ΅ΠΆΠ΄Ρ Π΄Π΅ΡΠ΅Π½ΡΡΠ°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ, ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΡΡ ΠΈ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΡΡΡΡ ΠΊ ΠΌΠ°Π½ΠΈΠΏΡΠ»ΡΡΠΈΡΠΌ, ΠΎΡΠ½ΠΎΠ²ΠΎΠΉ Π΄Π»Ρ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΏΠΎΡΡ-Web3 Π°ΡΡ ΠΈΡΠ΅ΠΊΡΡΡΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ. ΠΠ·Π»Π°Π³Π°ΡΡΡΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ ΠΏΠΎΡΡ-Web3 ΡΠΈΡΡΠ΅ΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΊΠ°ΠΊ Π°Π΄Π°ΠΏΡΠΈΠ²Π½ΠΎΠΉ, ΠΌΠ½ΠΎΠ³ΠΎΡΡΠΎΠ²Π½Π΅Π²ΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΡ, ΡΠΎΡΠ΅ΡΠ°ΡΡΠ΅ΠΉ ΠΎΠΏΠ΅ΡΠ°ΡΠΈΠΎΠ½Π½ΠΎΠ΅ ΡΠ΄ΡΠΎ, ΡΠΊΡΠΏΠ΅ΡΡΠ½ΡΠ΅ ΡΡΠ±-ΠΠΠ ΠΈ ΡΠΈΡΠΎΠΊΠΎΠ΅ ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²ΠΎ. ΠΠ»ΡΡΠ΅Π²ΡΠΌΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠ°ΠΌΠΈ ΠΏΠΎΡΡ-Web3 ΡΠ²Π»ΡΡΡΡΡ ΠΏΠ΅ΡΠ΅Ρ ΠΎΠ΄ ΠΎΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π³ΠΎΠ»ΠΎΡΠΎΠ²Π°Π½ΠΈΡ ΡΠΎΠΊΠ΅Π½Π°ΠΌΠΈ ΠΊ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΡΠ΅ΠΏΡΡΠ°ΡΠΈΠΈ ΠΈ Π²ΠΊΠ»Π°Π΄Π° ΡΡΠ°ΡΡΠ½ΠΈΠΊΠΎΠ² (ΠΌΠ΅ΡΠΈΡΠΎΠΊΡΠ°ΡΠΈΠΈ), Π²Π½Π΅Π΄ΡΠ΅Π½ΠΈΠ΅ Π°Π»Π³ΠΎΡΠΈΡΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ Π»Π΅Π³ΠΈΡΠΈΠΌΠ½ΠΎΡΡΠΈ ΠΈ ΠΈΠ½ΡΠ΅Π³ΡΠ°ΡΠΈΡ ΠΈΡΠΊΡΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΠΈΠ½ΡΠ΅Π»Π»Π΅ΠΊΡΠ° Π΄Π»Ρ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠΈ ΠΏΡΠΈΠ½ΡΡΠΈΡ ΡΠ΅ΡΠ΅Π½ΠΈΠΉ. This paper is devoted to a comprehensive analysis of the evolution of management models for digital platforms and organizations in the context of the transition from Web2 to Web3 and the formation of a future post-Web3 management paradigm. The main existing management models are considered in detail, their strengths and weaknesses are identified. A multi-criteria comparative analysis of three models (centralized, DAO, and hybrid) is carried out in terms of democracy, economic efficiency, and risk tolerance. The results of the analysis demonstrate that none of the pure management models is universally optimal. At the same time, the hybrid model demonstrates the most balanced results in all groups of criteria, which makes it possible to consider the creation of hybrid institutions that ensure a balance between decentralization, efficiency and resistance to manipulation as the basis for the formation of a post-Web3 management architecture. The principles of building a post-Web3 management system as an adaptive, multi-level system combining an operational core, expert subdomains and a broad community are outlined. The key characteristics of post-Web3 are the transition from quantitative token voting to reputation-based management and participant contributions (meritocracy), the introduction of algorithmic legitimacy, and the integration of AI to support decision-making.