Nov 21, 2024·Scientific Journal of National Pedagogical Dragomanov University Series 15 Scientific and pedagogical problems of physical culture (physical culture and sports)
Olga Zavydivska, Tetiana Kutseryb, Ivan Ilnytskyi, Andrii Artemovych · 5 authors
The paper analyzes the current state of digitization in the field of physical culture and sports. Factors affecting the processes of digitization in the field of physical culture and sports have been identified. The main trends of digitization in the field of physical culture and sports in nowadays conditions are characterized, namely: artificial intelligence (AI); virtual reality (VR), augmented reality (AR) and mixed reality (MR); Over-The-Top Content (OTT); eSports; Dark Social Media; data monetization; blockchain and NFT (Non-fungible tokens). It has been proven that digital technologies make it possible to collect process and transmit information much more efficiently, to qualitatively change the methods and organizational forms of training highly qualified athletes and coaches, as well as to conduct physical culture and recreational work with the country’s population.
The aim of this study was to examine the effectiveness of public administration of sport in rural communities of Ukraine through the prism of a comparative analysis of the experience of European countries in this sphere. General scientific methods (analysis and synthesis) and public management methods (expert assessment, comparative analysis) were involved. The results showed that before the beginning of decentralization, the Ukrainian system of financing and management of sports developed according to the French model—with a certain centralization of the management of state structures and vertical reporting. At the same time, it has been established that under the new realities such a system will not be able to function, which is already noticeable based on reports on the financing of the industry. Starting from 2015, local budgets (including those of rural communities) gradually invested much more in the development of sports than the state budget. Accordingly, a logical step would be their initiative in the development of the sports sphere, particularly in mass sports. Based on the practices of European countries, the Ukrainian authorities need to introduce practices of more active involvement of sponsors.