A meaningful representation in most succinct manner in social media is perhaps with profile pictures of users. These are present in every engagement on any platform alongside rival techniques such as creating posts, sending and receiving messages, viewing search results, filtering friend suggestions, integrating company interests, entrepreneurship frames, and even having interactions filtered in the form of career options and computer-generated interactions. Although their physical size is small, profile pictures are still framed as interfaces of identity, whereby the self is transformed into visible images that can be interpreted, particularly through contemporary cultural codes, current cultural practice norms, and even some social structures such as norms and values. The main objective of this paper is to investigate the current status of research on the uses of profile pictures in identity formation and to evaluate the key recommendations and lessons as well as truths revealed over the course of more than 30 research studies dedicated to the topics such as profile picture usage as an identity profile and selfie, use of visual representation in managing social media, and presentation patterns of digital self. To this end, the study seeks to address three research questions: how do profile pictures come into the build up of personal, social, cultural, professional and corporate as well as symbolical identities, what processes are there in theory and why, and which ways of investigating such complexities are the most pertinent. Imposed that the study follows the terms, a corpus-based research is carried out whereby cautiously all the elements investigated will be past and present profile picture research over here through coding broken down by year, theme, method of inquiry; platforms used and types of profiles. The spelling functions of profile pictures show that they provide for the construction of identity pronounced by a number of mechanisms. The five mechanisms of identity construction are manufactured spectacle, acted sincerity, conformity to norms, expectation of audience, and identification by representation. It also (a) is evident that profile pictures should not be viewed as a single and isolated action, for they have been waxing and waning under the impact of stereotypic practices specific to women and men, ethnic and age groups, cultures, professional areas, peer groups, which can also be adjusted by such conditions as features of the medium, technologies, and symbolic consumption of non fungible token avatars. To the field, the paragraph introduces a new identity face theory âprofile picture as an identity interfaceâ and provides a plan focusing on the future of research, combining analysis of visual contents, studies of platforms, understanding of audience, pattern of computation manipulation of a picture data and extraction of identity narratives using distinct services.
Purpose This study aims to investigate how consumers respond to the brand crises caused by transactional Non-Fungible Token (NFT) price drops. Despite the emergence of NFTs as an innovative tool for brand marketing, numerous NFT projects fail to achieve their intended results, with some even experiencing a collapse in the secondary market, which can lead to brand crises. Although NFT price drops are inevitable, the academic understanding of how consumers respond to brand crises driven by NFT price drops remains limited. Design/methodology/approach Three preregistered experimental studies were conducted. Study 1 (n = 139) investigated the main effect of NFT price drops on brand attitude. Study 2 (n = 192) examined the mediating role of consumers' tolerance and brand responsibility. Study 3 (n = 338) further examined the moderating role of value cues. Findings The study reveals that when a brand crisis is caused by NFT (vs physical collectible) price drops, consumers show a more negative attitude. And in this process, consumers' lower tolerance for NFT price drops strengthens their perceptions of the brand's responsibility for the crisis. Moreover, when value cues for NFTs are enhanced, consumers' tolerance for price drops increases, which strengthens confidence in the serial mediation model. Originality/value This research contributes to crisis literature by addressing an overlooked source of brand harm: NFT crashes. It also extends NFT research by developing a theoretical framework that explains consumer psychological mechanisms amid digital asset crises. The findings further provide practical implications for brands operating in NFT markets and managing crisis recovery.
Consumer Behavior in Brand Consumption and Identification
Virtually Disposable: A Theory and History of Digital Trash historicizes and critically analyzes the conditions under which the cultural category of trash does and does not come into play in historical and contemporary digital environments, from the American 1980s to the present. Understanding the determination of real-world objects as trash as a reflexive, cross-cultural aspect of the maintenance of physical space, this dissertation evaluates the criteria according to which modern users and web platforms perform the same calculus in their management of digital files, from the machine-readable forms of data collected by corporate entities to artifacts as potentially personally meaningful as a photo stored on oneâs cell phone. Chapter 1 traces the development of delete functions on business-oriented personal computers, posing the graphical representation of delete in trash can-styled icons on user-facing interfaces as a design response to the limited storage affordances of local machines in the 1980s. This chapter locates the trash can icon as part of the same genealogy of digital waste-management strategies as commercial content-moderation of the Web 2.0 era (ca. 2006â) but advances their respective models of digital disposability in terms of âdata custodiansâ (local, determined by storage) and âcontent janitorsâ (non-local, informed by hygiene). Chapter 2 thinks about the contemporary management of user-generated content by platforms in terms of archive, arguing that the cloud has ushered in a post-storage moment. The tacit valuation of user-generated content as data under platform capitalism may account for its seemingly indefinite maintenance online, but the same conditions of preservation and display on the user profile provoke new anxieties in the user that act upon their online self-representation in digital space, resulting in curated, digitally hygienic archives that are neither truly personal nor all that personally revealing. Chapter 3 then assesses the extent to which the value reflexively assigned to user-generated content (with a particular interest in digital images, in this case) under platform capitalism may reliably translate into extra-digital systems of value. This chapter catalogs various failed attempts on the part of relatively empowered cultural institutions such as the museum and art world to confer value on born-digital visual art and reads them in conversation with similarly doomed efforts to stabilize digital images as financial commodities, most notably in the form of non-fungible tokens (NFTs). Although digital media may appear virtual, digital culture of our post-cloud, post-Web 2.0 moment relies upon material infrastructure, the ongoing support of which depends upon the consumption of rare-earth minerals, energy, and water and which results in the generation of toxic e-waste. Virtually Disposable builds upon research located at the intersection of critical discard studies and environmental media studies by questioning the implicit determinations of value that inform and have informed the personal and corporate maintenance and disposal of digital files both today and historically. Analyzing the logics according to which a digitally mediated thing becomes disposable, as well as attending to the functional suspension of trash as a cultural category under the cloud and financial imperatives of platform capitalism, this dissertation accounts for a variable in the equation seldom examined in existing studies of the flows of e-waste alone: that the physical machines that afford file-storage reach their breaking points in no small part due to the deluge of value-unclear files they are now made to store and process.
People within the cryptocurrency world come together on imageboards and forums to tell stories about the highly volatile and uncertain world they inhabit. Although they engage with a highly technical digital money form, the stories they share online could be more productively analysed as digital folklore. Through ethnography primarily conducted via 4chan and Reddit, I highlight three types of stories, loosely grouped together within the categories of âdespairâ, âcomedyâ and âcourageâ. Drawing parallels to folk and fairy tales, I explore how ânetizensâ use these stories to engage with the uncertainty that characterizes cryptocurrencies. Consequently, I highlight how stories come to make the online cryptocurrency world more inhabitable, as well as allowing people to subvert and resist âeconomic reasonâ. By foregrounding storytelling, I highlight the fluid, intersubjective and collective actions that help to sustain a volatile and uncertain market that is favourable for those who take to online message boards.
B. Balamurugan, T. Poongodi, M. R. Manu, S. Karthikeyan ¡ 5 authors
The moving image archive of the US Agency for International Development (USAID) includes a copy of the film The Double Day (1975), cataloged in the series Moving Images Relating to International Development Programs and Activities, 1979â1991, a collection of more than eight hundred titles âcreated to provide information on assistance programs supported by the Agency for International Development (AID).â1 Yet, The Double Day does not, in fact, directly depict or engage with any specific development or aid initiative. Instead, the filmâdirected by US-based Brazilian filmmaker Helena Solberg as part of the International Womenâs Film Project collective and described as âthe first Latin American feminist documentaryââexamines the gendered dynamics of paid and unpaid labor through the testimonies of women from Argentina, Bolivia, Venezuela, and Mexico.2 Its presence in the USAID archive is likely a consequence of its funding history, having received support from the Inter-American Foundation, a USAID-affiliated entity; the development agencies of Denmark, Norway, and Sweden; the United Nations Development Program; and US philanthropist Calvin Cafritz.3These transnational funding structures not only enabled the filmâs production but also determined its archival destination, which renders legible its place within the history of international development.4 The Double Dayâs institutional trajectory reflects the shifting configurations of aid, gender, and media during a historic moment when women were being repositioned at the center of what Arturo Escobar has described as developmentâs âregimes of visuality.â5 Especially relevant to The Double Dayâs production and exhibition was the international institutional framework of Women in Development (WID). Emerging in the early 1970s and culminating in United Nationsâ proclamation of 1975 as International Womenâs Year, WID emphasized womenâs participation in the global economy as both an index and mechanism of development. Indeed, The Double Day premiered at the World Conference of the International Womenâs Year, held in Mexico City.6 Within this context, the film forms part of a broader trajectory of media use by international organizations that intensified during the 1970sâas best exemplified by Media Habitat, a collection of 236 documentary films commissioned by the United Nations to represent urban and rural development initiatives for the 1976 Habitat Conference on Human Settlements in Vancouver. As a policy-shaping initiative, Media Habitat primarily featured films from the Global South intended not only to illustrate but also to help codify standardized audiovisual markers of âunderdevelopmentâ that determined access to the emerging global economic order and to international aid.7Framed in relation to these international institutions and their operations, The Double Day could similarly be considered âdevelopment mediaââexemplifying the type of nonfiction media produced and distributed outside of the commercial film circuits whose aspects and subcategories have been variously described in scholarship as nontheatrical, useful, sponsored, institutional, industrial, educational, or nonprofessional/amateur.8 Scholars working in this area have emphasized the institutional contexts of such mediaâs production and exhibition infrastructures as shaping its instrumentalized effects. From a feminist perspective, such an approach is crucial to grappling with the broader question of how âgender impacts [these worksâ] shape, content, and trajectories.â9 Yet we also argue that, taken in isolation, the institutional and infrastructural contexts are insufficient to account for the complex relationship between media and development, potentially not only limiting our understanding of the reach and impact of development but also distorting our interpretive conclusions. For example, to categorize The Double Day as âdevelopment mediaâ is to overlook the filmâs place within Solbergâs directorial oeuvre, as well as within the histories of both transnational womenâs filmmaking and radical Latin American documentary cinema to which it simultaneously belongs. Such exclusive framing is especially limiting given that women globally were disproportionately engaged in nonfiction production throughout the twentieth centuryâsometimes by political choice but more often due to structural exclusions from fiction filmmaking. Even in nonfiction historiography, however, institutional media has remained particularly marginal, reinforcing hierarchies that separate such works from the aesthetic and authorial frameworks through which film history has been constructed.10 This marginalization not only tends to erase womenâs contributions but also presumes a âweakâ or derivative authorship, rendering these films unworthy of the interpretive attention needed to apprehend their aesthetic and political complexity.11 The same dynamic is likely to structure assumptions about âdevelopment mediaâ as well.Categorizing The Double Day exclusively within this category would further prompt us to assume top-down institutional analyses that have been characteristic of both institutional media methodologies and the scholarship on development at large. This, in turn, would risk obscuring this filmâs radical Marxist approach to womenâs labor as well as its concrete contribution to activism and its attendant grassroot structures. In Mexico City, The Double Day became a catalyst for feminist solidarity in practice when one of the filmâs protagonists, Bolivian activist and trade unionist Domitila Barrios de Chungara, was invited to participate in the Tribune of Non-Governmental Organizations held alongside the official UN conference.12 There, Barrios de Chungara challenged Western feminist priorities by reframing the debate around labor, class, and imperialism, helping to articulate a shared Third World feminist agenda that significantly departed from the developmentalist vision of the United Nations and USAID.13 Seen through the lens of activist media, The Double Day helped forge transnational solidarity networks by enabling information exchange across the diverse voices that shaped its makingâfrom the women featured in the film to the activists who circulated itârevealing a considerably more dynamic interplay between institutional and grassroots or contingent media practices.Moreover, the filmâs Latin American contextâreflected in Solbergâs formation in Brazil as the only woman in Cinema Novo, its focus on women from across the region, and its premiere and key reception in Mexico Cityârequires grappling with the regional specificities of the very notion of development in its multiple iterations.14 Far from being an epistemological and political framework imposed solely by the Global North, both the practices of development and the theoretical foundations of developmentalism (understood as a broad and polysemic set of discourses) were shaped through the active participation of Latin American economists.15 Within this iteration, underdevelopment, as a constitutive notion of developmentalism, became central to a distinctly critical strand, which by the late 1960s became known as the dependency theory.16 This same approach is reflected in some of the best-known Latin American radical film manifestos of the time, arising precisely from the same milieus to which Solberg belonged.17These various considerations of the filmâs history illustrate the methodological challenges confronting feminist scholars seeking to assess the impact of development on media projects, theories, and practices. To disregard the developmentalist context of such works by emphasizing their political aesthetics and affects risks reproducing a romanticized narrative of heroic resistance (albeit from a feminist perspective). Yet to engage exclusively with their institutional and material infrastructures risks naturalizing developmentalismâs political and epistemological foundations at the expense of the goals and beliefs of the many women who participated in these projects. The contradictions and ambivalences that animate such histories call for feminist frameworks capable of holding both institutional complicity and radical possibility in view.This challenge resonates with ongoing debates about the politics of the archive and what Allyson Field has termed âthe practice of informed speculation.â18 As she reminds us, feminist, queer, and decolonial methodologies have long taught us to âpress at the limitsâ of the archive to âinoculate our scholarship against our evidenceâs afflictions.â19 The concern that the evidence we draw on in our analysis reproduces the very structures and blind spots of the dominant ideology and therefore shapes and delimits our interpretation becomes particularly urgent when engaging the developmentalist media corpus. Informed speculation offers an alternative by inviting the experimental, creative, and speculative rewriting of history, mobilizing the archive âin a project that runs counter to the original purpose, or the imperative to preserve, or the conditions that led to erasure.â20 Yet, as Field cautions, such speculative gestures must remain grounded in a deep and âintimate familiarity with the archiveâ that we are working with and against. Building on this imperative, we suggest that the developmentalist archive, in particular, demands expansion and critical reconsideration in ways that unsettle the very disciplinary frameworks through which it has been studied as well as the larger institutional contexts for such knowledge production.Our focus on The Double Day in the opening of this introduction thus foregrounds the entanglements of institutional and grassroots forces, local and international contexts, structural and interpersonal relations, and creative and economic factors that have shaped not only this film but the broader ecosystem of development media projectsâand their preservationâover time. Addressing such a constellation involves transgressing methodologically entrenched divisions between political economy and aesthetics, between material infrastructures and affective regimes; reckoning with divergent periodizations across film history and world economics; and situating these within the local specificities of womenâs movements and international institutional programs. It also demands attentiveness to the coexistence of multiple, and sometimes competing, understandings of developmentâeach historically, geographically, and ideologically situated.We imagine this special issue as an opening toward a critical dialogue, not only about how such an approach might be enacted in practice but also about the far-reaching ways development paradigms have shaped both our objects of study and the contours of the field itself. The decision to center institutionally sponsored films across all the essays in this issue is deliberate and enables us to highlight institutional critique as a vital methodological imperative within our analytical framework. Created within the frameworks of international organizations, state agencies, or NGOs, these filmsâ histories make legible the institutional logics that underwrite their production. Yet our critique does not stop at these specific entities. Rather, we argue for a broader interrogation of the political conditions and institutional infrastructures that shape media and knowledge production more generally. This includes contemporary corporations embedded in the digital platform economy, from streaming services to the rapid expansion of AI. Equally critical is a reflexive examination of academia itself, where departments of economics, political science, and centers for development have played a formative role in producing and legitimizing developmentalist theories and policy frameworks. While the humanities and arts have at times offered critical alternatives, they have also frequently mirrored and reinforced many of the same developmentalist assumptions. A feminist analysis of the nexus between development and media must therefore unsettle not only dominant archives but also the institutional and disciplinary foundations of our own scholarly practices.As scholars, we share the complex position of navigating the same tensions between institutional complicity and emancipatory aspiration as many of the media-makers whose work we study. Mirroring our subjects is also the transnational, collective mode of this special issueâs own production as it emerges from an ongoing informal working group we have sustained over several years. While relying on institutional and disciplinary affordancesâsuch as university funding for conferences or access to academic publishing platformsâwe have been working toward creating a community that exceeds, and often resists, the prevailing logics of our academic institutions. Our aim has been to create a space for shared inquiry and mutual support that pushes back against disciplinary siloing and technocratic neoliberal assessment modes of both labor and knowledge productionâand this certainly extends to our experience collaborating with the journal editors throughout the publication process. Our goal has been to examine both the persistence and variability of developmentalism, understood as what Gustavo Esteva calls a âpowerful but fragile semantic constellation,â as a conceptual formation that has historically inspired, legitimized, and mobilized media projects across Asia, Africa, and Latin America.21 And gendered biopolitics, from population control to gender mainstreaming, have remained integral to development policies and media practices, recurring across formats from institutional newsreels to film festivals.We share the conviction that, far beyond the history of nonfiction institutional media, development (as both a broad ideological project and a network of material and institutional practices) and developmentalism (as a set of discourses and theoretical models associated with development) have exerted a far-reaching influence on film and media cultures at large. As such, they must be treated as a major force in shaping global film and media systems and also the many ongoing assumptions behind their critical discourses. The discipline of communication studies was founded on modernization theory governed by Cold War goals of dissemination of Western liberal democracy around the world, while âan area studies framework allowed compartmentalizing Western and non-Western outcomes of technologies that were always claimed to be universal.â22 Despite critique from postcolonial and critical race studies, many of these frameworks have remained foundational for media theory.23 In historical scholarship, as we increasingly move beyond âmodernityâ as a dominant conceptual anchor, engaging with practices and discourses of development opens more precise analytical pathways. These film and mediaâs entanglements with the logics of and economic and the associated with as well as their conceptual underdevelopment, and impact in as diverse as and of media aesthetic and paradigms in film and film and funding are developmentalist assumptions to the they to underwrite the narrative and logics of and global media from the structure of the film to the cultures of argue that a examination of the historical entanglements between film and developmentalist aesthetics, modes of as well as infrastructures and critical the and that our contemporary media is a of the historical contours of development as a field of inquiry embedded within a of some of the methodologies by the featured in this special a of this complex history, to the larger at in media, development, and gender all its development a it as an of be with practices as divergent as and in In as we work on this the of the of the USAID the ideological that have the history of international the and of this on the global its a from development as a global practice and as an institutional and which over the has as a with its own media Yet or does not erase the historical impact of these the contradictions they have reflected and over the as the of development several crucial to the economic theories of development initiatives to and through the of the development an international policy framework at from the Global to the of the Global the by the political role of and the of the International the on was challenged by dependency theory and at development as global structural the neoliberal of the the Programs by the and World imposed and as conditions for and forms of assistance became known as the major markers for international development development has moving beyond economic to such as the Human Development and the Development and from international organizations such as the United Nations to a broader network of These frameworks increasingly of and liberal of and with what in many ways to various while the of the to developmentâs epistemological more scholarship has toward a of its and material the field has to a of and critical by and scholars, which development as a dynamic of conceptual and political to these the studies in this special issue call for sustained analysis in place of In we draw from a of and that in of of gender and to this special issue engage that and from Mexico to contemporary specific local historical of global distinctly feminist methodologies as well as attention to studies that this issue a in the global history of development on and documentary work in Mexico how early women infrastructures as of while US films an early of state and transnational on a outside the Global as the of developmentalist both the and markers of development media, its to the and Latin central grounded in archival also womenâs in transnational and the methodological of archives on study of the series to a a digital media not by but by women not as but as subjects and within circuits of neoliberal and the aesthetics and of how developmentâs has models of to contemporary neoliberal paradigms of and analysis how digital and gender and practices, discourses on and their of these essays the of some of the historical of developmentalist as the question of the role of the state within such on a notion of economic as a and the dominant of development that the state as the for and through infrastructural projects. This understanding of development was shared across both of the as well as in the Third The United and the increasingly mobilized international in the of the modes of international at the postcolonial of policy and ideological These programs were at the expansion of their and of while with the and decolonial of The conceptual between modernization and development that the Cold in of and hierarchies of that long and As an of postcolonial their role as of international aid concern about the of Western development projects. In alternative across the Global South that to structural between and through policies of and In many they were further the global structures. In Latin for example, this approach was through organizations such as the United Nations for Latin and the both developmentalist projects and their have taken many forms historically, and they have and they have been to a of projects, and postcolonial and development has been and in ways and with frequently political While many of these alternative frameworks the embedded in dominant Western they often technocratic and assumptions. gender and gender as for the of to be shaped by This becomes particularly in the media that of development where women frequently a crucial associated with and women were as both the subjects and of their participation in the and labor often as the index of In this study of from the 1970s how women were as of this as these about womenâs urban and recurring and of a within the own of and critique that official examination of archives and enables a feminist interrogation of their mobilizing a of the in the of contribution to this issue similarly the of a dynamic within as well as across ideological the of womenâs and the media of the and as active in labor and as integral to the technocratic women became of as their labor remained a of and analysis and archival with attention to the specific of and It also transnational that as a and affective a nexus of and practices through which gender, media, and developmentalism one film not as a but as part of the of alongside and work a broader concern of this special media as a of developmentalist projects. The debates the World and which international such as the United Nations and a critical historical for such primarily by postcolonial and of the for the of media and communication infrastructures in as to counter Western The a between and economic how systems of media and reinforced global hierarchies of and in an agenda that supported and alternative media infrastructures across postcolonial contexts, the framework gender as an analytical This âgender in the 1970s by of the Women in Development in relation to The Double its political critique of with its broader to center women in development policy through and This was also in of media, which was shaped by its international reach and audiovisual production and and and Yet, as WID institutional it also to the and of the womenâs development programs often by in These were by a of studies, and on and the to of womenâs presence and through the of their economic and In this on the filmmaker this history directly by the and of for women by the WID framework during the with and agencies the of and against Women in at the of the neoliberal turn, when institutional media often the only to access and support to projects. The an by this dynamic as of the from the Global South are to engage with the developmentalist assumptions funding models that their similarly the as a in developmentalist media history by the of and centers on the Film a between of and the attention toward the and labor by and work was foundational the of and the of audiovisual aid, as both a of development projects and a critical for their the in this issue argue for a with media, gender, and developmentalism as an field of that is and shaped by feminist and methodologies and that challenge the entanglements between academic knowledge production and and technocratic development And while methodological these dynamics at the structural the of feminist in media and cinema by this the very a