Cryptocurrencies have embraced Twitter as a major channel of communication. Employing social network analysis and sentiment analysis, this study investigates the Twitter-mediated communication behaviors among cryptocurrencies. This study determines whether a significant association exists between cryptocurrencies' Twitter networks and their credit scores. Data were drawn from the Twitter pages of several top cryptocurrencies. The results indicate that reply-mention networks had the densest structure, that the following-follower network structure was correlated with the reply-mention structure, and that the reply-mention and co-tweet networks were positively correlated. The results also indicate that cryptocurrencies' active networking strategies affected their credit scores and more importantly, that cryptocurrencies frequently linked with fellow currencies tended to have high credit scores.
From a consumersâ perspective, Blockchain Technology (BCT) holds the potential to decrease transaction costs, improve privacy and redesign social interactions, which potentially leads to enhanced consumer power in transactional relationships. Nevertheless, only a few consumers use Blockchain-based applications consciously. By combining earlier research about BCT acceptance with different conceptualisations in the technology acceptance field (i.e. the Technology Acceptance Model and Rogersâ Diffusion Theory), a Blockchain-specific model to explain the usage intention has been developed and validated by conducting an online survey among 157 German consumers. While most of them have recognised the technologyâs existence and confirmed its general relevance, many consumers do not know how to access and profit from BCT. Integrating the results of a Structural Equation Model and Pairwise Comparisons between typical attributes of Blockchain-based applications, specific beliefs about BCT usage are found to have a remarkable impact on consumersâ acceptance. Based on the results, strategies to promote the acceptance of BCT among consumers are discussed from a marketerâs, developerâs and researcherâs point of view.
Purpose The purpose of this paper is to determine the stakeholdersâ acceptance on blockchain and to investigate the model fit by using âTechnology Acceptance Modelâ with special reference to corporate governance through cryptography to resolve the decades-old problems of financial record-keeping. Design/methodology/approach The whole analysis has been performed in the two steps, i.e. confirmatory factors analysis and structural equation modeling, to prove model fit between behavioral intention and actual behavior for using blockchain technology. Total 223 respondents have been selected, and the selection of the respondent is primarily on the basis of their previous experience with trading corporate equities. Findings The study determines empirically all the mentioned relationships of attitude, perceived ease of use and perceived usefulness with the behavioral intention as per the conceptual model to prove the relationship. The results of the manuscript shows the model fit indexes for various constructs are prove the model fit as per the theorized model. The values of the various indexes are found to be under the permissible range which explains the relationship of various constructs based on the theorized model. Research limitations/implications Despite, the limitations in terms of selection of sampling methods, outcome and the interpretation, the results proves the fit with the theoretical framework. The major implication is to understand the real-time use of blockchain technology for the transfer of shares from one party to other. Practical implications Stakeholders in corporate governance namely customers, creditors, suppliers, community, employees, owners, investors, trade unions and social activists could benefit in different ways. Investors could benefit from being able to purchase equity at low price and to sell them into a market with greater liquidity, but they would found it difficult to camouflage their trades. Social implications The study opines that virtually all aspects of the corporate governance can be improved through the adoption of this technology resulting in greater transparency, improved liquidity and lowering costs. Originality/value This study will be a reference for global players in the financial industry that have started investing in this innovative technology vis-Ă -vis recent announcement of adoption of blockchain by global exchanges including NASDAQ, NYSE and Deutsche Borse, as a new method for trading, tracking ownership and monitoring systemic risk for strengthening corporate governance mechanism. This study will have a significant index for future reference where the technology adoption will be tested to have better corporate governance which will be useful for academics and professionals.
Smart technologies are shifting how tourism and hospitality businesses capture, analyse and distribute data from the individual usersâ online activity. This contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, the research also sheds light on the use of blockchainâs distributed ledger technology as it can be used to facilitate secure, verified transactions among marketplace stakeholders. The findings suggest that tourism service providers are increasingly utilising tracking, geolocation technologies as well as programmatic advertising tools to target and re-target individuals online. However, individuals and organisations are becoming increasingly aware of data protection issues, and they often block marketers from tracking them, and serving them ads. In conclusion, this research implies that data-driven technologies facilitate the businessesâ customer-centric marketing.
Open access
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
In the era of Industry 4.0, e-tourism uses bulk of digital payments through applications supported by heterogeneous payment gateways. These heterogeneous payment gateways open the doors for the attackers to perform malicious activities such as-hacking of wallet accounts, identity theft, attacks on payment clearance cycles. In e-tourism, financial data is maintained in a centralized cloud server, which can lead to payment failures during peak traffic. The aforementioned issues can be addressed by the usage of a decentralized mechanism such as-blockchain, which enables trust and reputation management among various stakeholders such as-banks, travel agencies, airports, railways, cruises, hotels, restaurants, and local taxis. Motivated by the above discussion, we propose a framework named as BloHosT (Blockchain Enabled Smart Tourism and Hospitality Management), which allows tourists to interact with various stakeholders through a single wallet identifier linked with a cryptocurrency server to initiate payments. BloHosT uses an immutable ledger, where no proofs are required during travel that provides a hassle-free experience to tourists. Also, a Tourism enabled Deep-Learning (TeDL) framework is presented as a part of BloHosT framework, which is trained on experience of previous visited travelers. It provides rating scores to prospective travelers about the recently visited locations by previous travelers. Finally, through case studies, we demonstrate that BloHosT achieves a high Return of Investment (ROI) in tourism sector as compared to traditional frameworks.
Purpose The purpose of this conceptual paper is to delve into the implications of blockchain technology adoption for brands and consumers. Drawing on the existing branding literature and real-life applications of blockchain, the challenges, risks and opportunities from blockchain adoption for four important areas of the branding literature are canvassed (i.e. brand positioning and corporate brand image, consumerâbrand relationships, online brand communication and consumersâ trust in the brand). Also, a future-oriented discussion is provided that highlights some important avenues for researchers in the field. Design/methodology/approach This conceptual paper sheds light on the potential implications of blockchain technology for brandâconsumer relationships. To do so, an analytical review of the blockchain literature is conducted, the nature of blockchain technology is presented and its unique features and functions for brandâconsumer interactions are discussed. Findings This paper ignites an exploratory discussion around how blockchain applications and platforms can affect consumerâbrand relationships, drawing on a number of real-life examples of blockchain adoption. This discussion sheds light on how blockchain features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, use of blockchain-enabled loyalty programmes, role of intermediaries in online advertising, counterfeit consumption, brand transparency and trust for brands in online marketplaces, amongst others. Originality/value This is one of the first conceptual efforts in the branding literature that draws on the scarce existing knowledge around blockchain adoption and discusses the potential implications of blockchain technology for brands and consumers whilst also providing directions for future research.
This paper aims to explore the structural relationship between experiential loyalty intentions and their six drivers â experiential motivation, experiential strength, experiential co-creation, experiential satisfaction, experiential trust and experiential commitment. In addition, it was hypothesized that how experiential motivation, experiential strength and experiential co-creation influences experiential loyalty intentions through the dimensions of experiential relationship quality. A conceptual model was developed and tested using the empirical data collected from 496 tourists who paid for goods and services in bitcoin in Brisbane Airport. Results will assist tourism management in developing and implementing market-orientated service strategies to increase experiential motivation, experiential strength, experiential co-creation, experiential satisfaction, experiential trust and experiential commitment in order to promote experiential loyalty intentions.
Purpose Although blockchain is often discussed, its actual diffusion seems to be varying for different industries. The purpose of this paper is to explore the blockchain technology diffusion in different industries through a combination of academic literature and social media (Twitter). Design/methodology/approach The insights derived from the academic literature and social media have been used to classify industries into five stages of the innovation-decision process, namely, knowledge, persuasion, decision, implementation and confirmation (Rogers, 1995). Findings Blockchain is found to be diffused in almost all industries, but the level of diffusion varies. The analysis highlights that manufacturing industry is at the knowledge stage. Further public administration is at persuasion stage. Subsequently, transportation, communications, electric, gas and sanitary services and trading industry had reached to the decision stage. Then, services industries have reached to implementation stage while finance, insurance and real estate industries are the innovators of blockchain technologies and have reached the confirmation stage of innovation-decision process. Practical implications Actual implementations of blockchain technology are still in its infancy stage for most of the industries. The findings suggest that specific industries are developing specific blockchain applications. Originality/value To the best of the authorsâ knowledge this is the first study which is using social media data for investigating the diffusion of blockchain in industries. The results show that the combination of Twitter and academic literature analysis gives better insights into diffusion than a single data source.
Conversational commerce has become an emerging global marketing communication trend in the past few years. Recent studies suggested some beneficial aspects of conversational commerce in customer satisfaction, while some claimed different areas that conventional (traditional) commerce still excels in. Therefore, this research examined and compared conversational commerce with conventional commerce in terms of customer satisfaction towards Thai urban office employees, which helped to determine areas of improvement for conversational commerce sellers. Accordingly, a convenient sampling quantitative and qualitative surveys were conducted with the sample size of 50 (n=50), on Thai office employees aged 22-60 years. Nine different customer satisfaction factors and commentary session were employed to determine the effectiveness and winner of each commerce type via vertically designed ordinal Likert Scales. Cryptocurrency research is also conducted using interviews as a data collect method.
Juneman Abraham, Dian Utami Sutiksno, Nuning Kurniasih, Ari Warokka
Previous studies showed that a number of factors play roles in influencing Bitcoin penetration and acceptance, both at country and individual level, such as trust, perceived risk, security threat, perceived benefit, perceived ease of use, as well as macro-technological and socioeconomic factors. This present study aimed at finding theoretical models at the macro- and microlevels that are able to explain the penetration and acceptance. Study 1 examined hypotheses on the predictive relationship between national cultural orientation and Bitcoin penetration involving 60 countries. Study 2, using a construal level perspective, tested the predictive strength of psychological distances against Bitcoin acceptance, involving 565 Indonesians ( M age = 28.88 years, SD age = 12.482 years). The results showed that national culture of individualism, uncertainty avoidance, and long-term orientation are able to predict the penetration. Spatial/physical distance, social distance, and hypothetical distance are able to predict the acceptance. This research is pivotal in obtaining the fundamental factors of community vulnerability in accepting and endorsing new e-money, i.e. Bitcoin. Monetary policy is expected to consider cultural and psychological factors in intervening against economicâtechnological disruptive innovations developing among societies.
Purpose This paper aims to provide a general introduction to Blockchain technology and how it can be used within the global hospitality industry. In particular, this paper speaks to three industry sectors where Blockchain technology is currently in use. Design/methodology/approach This paper draws on the perspective of an academic who also continues to serve as an industry practitioner within the field of hospitality technology. To this end, the paper provides several examples as to how Blockchain technology can be used to further advance the hospitality profession within a number of different industry sectors. Findings Blockchain technology is being used now within the hospitality industry for both practical and strategic purposes. It can be used in most sectors of the profession and will continue to be used within the hospitality industry for many years ahead. The technology is still relatively new and will continue to become more advanced and sophisticated with the passage of time. Practical implications Many hospitality industry examples are provided as to how Blockchain technology can be used to improve operational effectiveness, efficiencies and overall profitability. Originality/value This paper adds value and contributes to the literature relating to Blockchain technology applications in the international hospitality industry. It represents current and future use that can and should be taken into consideration by both the hospitality industry and academia.
Public interest in cryptocurrencies has consistently risen over the past decade. Owing to this rapid growth, cryptocurrency-related information is being increasingly shared online. As considerable portions of such information in online communities are noise, extracting meaningful information is important. Therefore, judging whose opinion should be considered more important or who the opinion leaders in online communities are is critical. This study analyzed the topics that contain meaningful information, in particular, user groups, by investigating the correlation between topic weights and their price change. The proposed analysis method involves (1) effective classification of the user groups using a hypertext-induced topic selection algorithm, (2) textual information analysis through topic modeling, and (3) the identification of user groups that have a high interest in the Bitcoin price by measuring the correlation between the price and the topics and by measuring the topic similarities between each user group and all users to determine the user group that can effectively represent the entire community. By analyzing the information shared by users, we observed that most users are interested in the price information, whereas users having social influence are not only interested in the price but also in other information.
Purva Grover, Arpan Kumar Kar, Marijn Janssen, P. Vigneswara Ilavarasan
Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.
RenĂŠ RiedlâŹ, Max Neuhofer, Bernhard Stockinger, Florian Grillenberger ¡ 7 authors
Eine Analyse von 1498 Artikeln aus sechs Tageszeitungen zeigt, dass im deutschsprachigen Raum vorwiegend negativ Ăźber den Bitcoin berichtet wird. Eine Analyse von 1498 Artikeln aus sechs Tageszeitungen zeigt, dass im deutschsprachigen Raum vorwiegend negativ Ăźber den Bitcoin berichtet wird. Zwischen den untersuchten Tageszeitungen bestehen nur geringe Unterschiede. Zwischen den untersuchten Tageszeitungen bestehen nur geringe Unterschiede. Zwischen der Berichterstattung zum Bitcoin und dem Kursverlauf gibt es einen Zusammenhang. Zwischen der Berichterstattung zum Bitcoin und dem Kursverlauf gibt es einen Zusammenhang.
Ki-Chan Nam, Christopher S. Dutt, Prakash K. Chathoth, M. Sajid Khan
Blockchain is one of the latest network-based technologies, which will have significant impact on most industries including tourism. Even though blockchain technology is at the infancy stage of development, tools such as cryptocurrencies, smart contracts, and Decentralised Applications have begun to influence tourism transactions. This paper makes an attempt to highlight the key characteristics of blockchain technology in conjunction with the smart city/tourism framework while making propositions of how the technology would evolve and influence the industry. Major issues related to the technology as well as challenges are also discussed, including some misconceptions.
Abeer ElBahrawy, Laura Alessandretti, Andrea Baronchelli
The production and consumption of information about Bitcoin and other digital-, or crypto- , currencies have grown together with their market capitalization. However, a systematic investigation of the relationship between online attention and market dynamics across multiple digital currencies is still lacking. Here, we quantify the interplay between the attention towards digital currencies in Wikipedia and their market performance. We consider the entire edit history of currency-related pages and their view history from July 2015. First, we quantify the evolution of the cryptocurrency presence in Wikipedia by analyzing the editorial activity and the network of co-edited pages. We find that a small community of tightly connected editors is responsible for most of the production of information about cryptocurrencies in Wikipedia. Then, we show that a simple trading strategy informed by Wikipedia views performs better than baseline strategies, in terms of returns on investment, for most of the covered period although the âbuy and hold strategyâ dominates during the periods of explosive market expansion. Our results contribute to the recent literature on the interplay between online information and investment markets, and we anticipate it will be of interest for researchers as well as investors.
Gourang Aggarwal, Vimal Patel, Gaurav Varshney, Kimberly R. Oostman
Blockchain and its application on cryptocurrency transactions have gathered a lot of attention and popularity since the birth of the pioneer Bitcoin in 2009. More than 1500 cryptocurrencies are currently circulated in the market. The technology underpinning Bitcoin and other cryptocurrencies is Blockchain and is a rapidly growing decentralized distributed ledger technology which find its major involvement in cryptocurrencies. But cryptocurrencies are of extremely volatile and fragile nature which makes it difficult to be used as a stable currency for transactions and devoid this market of human trust. Cryptocurrency market is controlled by various social and government factors which keeps it fluctuating. This paper identifies and discusses the important factors that govern the cryptocurrency market and analyzes the impact of these factors. A pilot user survey has also been presented at the end of this paper to understand and demonstrate the societal view of the acceptance of cryptocurrencies.
Raheleh Hassannia, Ali Vatankhah Barenji, Zhi Li, Habib Alipour
The purpose of the study is to design and develop a recommended system based on agent and web technologies, which utilizes a hybrid recommendation filtering for the smart tourism industry. A hybrid recommendation system based on agent technology is designed by considering the online communication with other sectors in the tourism industry, such as the tourism supply chain, agency etc. However, online communication between the sectors via agents is designed and developed based on the contract net protocol. Furthermore, the design system is developed on the java agent development framework and implemented as a web application. Case study-based results considering two scenarios involving 100 customers illustrated that the proposed web application improves the rate of the recommendation for the customers. In the first scenario without disturbances, this rate was improved by 20% and the second scenario with disturbances yielded a 30% rate of acceptable recommendation. In addition, based on the second scenario, real time data communication on the system occurred, thus the proposed system supported real time data communication.
Jan 1, 2019¡Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
The blockchain technology is subject to intensive discourse on social media. One example is the promotion of Initial Coin Offerings (ICO) as a new financial instrument for startups. As ICOs are generally low-regulated, potential investors and entrepreneurs are faced with decision-making under uncertainty. This uncertainty might be partially offset by social factors. Based on established behavioral, economic and information systems theory, we investigate how different social media channels are linked to the capitalization of blockchain startups. We present empirical evidence from online search trends, financial data and a corpus of 231,758 tweets related to 524 ICOs. Our results suggest that higher search volume, positive sentiment and the increased use of emotive language on Twitter are linked to a high capitalization. The results are relevant for startups and potential ICO investors.