What Drives Experiential Loyalty Intentions?: The Case of Bitcoin Travel

Abstract

This paper aims to explore the structural relationship between experiential loyalty intentions and their six drivers – experiential motivation, experiential strength, experiential co-creation, experiential satisfaction, experiential trust and experiential commitment. In addition, it was hypothesized that how experiential motivation, experiential strength and experiential co-creation influences experiential loyalty intentions through the dimensions of experiential relationship quality. A conceptual model was developed and tested using the empirical data collected from 496 tourists who paid for goods and services in bitcoin in Brisbane Airport. Results will assist tourism management in developing and implementing market-orientated service strategies to increase experiential motivation, experiential strength, experiential co-creation, experiential satisfaction, experiential trust and experiential commitment in order to promote experiential loyalty intentions.