Digital marketing is any form of advertising, which utilizes digital mediums to offer goods or services to customers. Therefore, the businesses utilizing the internet for the promotions of their products and services, they are engaged in digital marketing. As we know that nowadays, no company can get success without digital marketing. As all of us recognize, the marketing industry is pretty dynamic and liable to change. By its very nature, it has to evolve to new technologies and consumer wishes. And now, we have a large alternate on the horizon that promises to shake up the advertising enterprise from top to bottom, along with several other industries as properly. We’re talking about the Blockchain. The technology has already made a few critical waves within the economic international. This article is an attempt to explain the role and impact of Blockchain in the digital marketing industry.
Marlen S Bissaliyev, Adlet Nyussupov, Sh. Zh. Mussiraliyeva
Mining a cryptocurrency is profitable on someone’s resources. It is becoming increasing problem in the enterprise to control the operations of its infrastructure while in idle or “off-work” time. In this paper we present enterprise security assessment framework for cryptocurrency mining based on Monero cryptocurrency. The framework consists from surveying power consumption on GPU mining farms and traditional desktop PCs, analysis of web resources for browser-based mining on both internal and external domain names, the handy network logs analysis tool based on the regular expressions. While there had been significant difference between GPU and traditional desktop PC’s power consumption, computational ratio of the idle PCs after working time remains questionable. In the browser-based cryptocurrency mining, there were no data on public domains, however there had been a possibility for using the private domain names, thus further research and different tools are required. In the network analysis, there were not enough evidences on the network mining, and this leads to the different research question that attackers may use proxy techniques to bypass traffic filtering and network analysis.
Efforts of various international institutions have supported implementation of national/regional single windows and the next logical step would be to internationalize and make them interoperable to allow for greater collaborative information sharing. The purpose of this paper is to review the legal framework necessary for implementing international single window environment (ISWE) and, in that context, examine particular economic and financial aspects of the current developments. The discussion shows that ISWE is desirable as it may contribute towards creating a level playing field for SMEs participating in global supply chains. The paper discusses ASEAN Single Window to identify prospects and challenges, and highlight the legal and economic viability of interoperability. ASW is examined from transaction cost and information asymmetry theory perspectives to provide a methodology for conducting empirical analysis at country-level. Based on the findings the paper argues that full potential of ISWE can be realised through integration of transport and commercial requirements thereby improving G2G, B2G and B2B information flows. Nevertheless, such integration would require the ability to capture the complex relationships between various transport actors from legal and technical standpoints. To illustrate this legal complexity from transport and e-commerce law angle, the disadvantageous position of SMEs vis-à-vis use of electronic bills of lading and access to supply chain finance is examined. A critical analysis of selected legal texts is made through the lens of recent developments such as distributed ledger and cloud technologies to suggest solutions for SMEs. The conclusion highlights that transport and commercial requirements in the ISWE has to be incorporated through laws made for e-commerce and not through a piecemeal approach that replicate the functions of paper documents in an electronic environment.