Blockchain Papers

Muhammed Moshood

No abstract is available for this record.

Ramah Albalawi, Ecem Basak, Keran Zhao

No abstract is available for this record.

Independent Researcher, Moscow, Russia, Nataliia E. Dolgova, Ivan M. Dolgov

The authors present an overview of the development of Web3 from the inception of the internet to the present day. The article provides a detailed analysis of the working principles, presents a chronology of the Web, examines the key principles of Web3, and outlines its main characteristics, including commonly used abbreviations with explanations. Additionally, the article reviews trends in internet advertising, provides examples, and considers the implications of Web3 implementation for the economy as a whole and for advertisers and consumers in particular.

David Krause

No abstract is available for this record.

Ahmad Younes

No abstract is available for this record.

Minjung Cho, Eunju Ko, Charles R. Taylor

No abstract is available for this record.

Leif Köppelmann, Tobias-Benedikt Blask

No abstract is available for this record.

Alexander Rees-Evans

One of the most important parts of your journey in working within the crypto field is understanding the types of jobs that are available and which jobs you’ll be most successful at. This involves not just understanding the diversity of the Web3 job market and roles involved but, also equally importantly, the ones that are best suited for you. Often, I’ve spoken with recruitment agencies through my line of work, and they all say that so many individuals from the traditional job market are contacting them to find them a job position in Web3, and as this industry grows, so will the positions and candidates.

Zhiqing Liao

Famous worldwide corporations have used the meta-universe marketing technique in recent years: Givenchy built a virtual beauty salon, Givenchy Beauty House, and Mac linked virtual idols. AYAYI, Estee Lauder launched the world's most famous paintings of digital collections, L'Oreal created Reds of Worth Non-Fungible Token (NFT) art, and so on, leading to the research question: how does the meta-universe empower beauty businesses to achieve greater marketing and sales? The study concluded that: First, the quality of the consumer environment is strongly tied to sales via the employment of Virtual Reality (VR) and Augmented Reality (AR) technologies to enhance the realism of the consumer environment in the meta-universe scene. Second, as the meta-universe community is built to suit customers' social requirements, social demands are becoming increasingly prominent in consumer demand. Third, the added value of the brand is to increase market competitiveness through the integration of IP and NFT promotions to increase the added value of the brand. The main contribution of this article is to propose new ideas for beauty brands to boost brand creation and consumption using meta-universe marketing.

Amit Kumar, Neha Sharma, Rahul Chauhan, Manish Sharma

The advent of Non-Fungible Tokens (NFTs) has brought about a paradigm shift with profound implications in the digital domain. The prevalence of Non-Fungible Tokens (NFTs) has led to a notable increase in lively and impactful discussions pertaining to them on the social media platform, Twitter. This study explores the realm of discourse surrounding non-fungible tokens (NFTs) on the social media platform Twitter, utilizing a comprehensive dataset obtained through the Twitter API. The scope of our research entails a thorough examination of the dissemination of tweets, levels of user interaction, geographical variation, and temporal patterns within this dynamic context. By employing rigorous techniques for data preparation, research, and visualization, we are able to reveal intricate patterns and trends. The examination of geographical patterns uncovers the extent of worldwide discussions surrounding non-fungible tokens (NFTs), whilst the analysis of time delves into the levels of interaction observed on an hourly, daily, and yearly basis. This study paper offers significant insights for stakeholders who aim to comprehend and leverage the influence of talks pertaining to non-fungible tokens (NFTs) on the Twitter platform. It presents practical implications for content providers, marketers, and researchers as they navigate the complex NFT ecosystem. This study sets the foundation for future inquiries into sentiment analysis, event-driven interaction, and the dynamic nature of debate surrounding digital assets in the evolving NFT arena.

Fatima Shaukat, Muhammad Shafiq, Atif Hussain

Purpose As a little research has been conducted to understand the factors influencing users’ intentions to adopt blockchain-based telemedicine (BBT), it is important to investigate BBT acceptance as incorporation of blockchain technology can solve telemedicine-related issues. Accordingly, this study aims to investigate the factors influencing behavioral intentions (BI) to adopt BBT. Design/methodology/approach An integrated model comprising the constructs taken from technology–organization–environment framework, technology acceptance model, unified theory of acceptance and use of technology and theory of planned behavior based on their relevance to the context and the objectives of the study has been used for this research. A quantitative approach has been used to test the hypotheses, for which the data was collected from 324 respondents through a self-administered questionnaire. Partial least squares structural equation modeling has been used to test the hypotheses. Findings The results of the study show that relative advantage, perceived usefulness, trust and perceived ease of use have a significant impact on BI to adopt BBT, whereas regulatory support, subjective norms and facilitating conditions do not have any significant impact on the same. Research limitations/implications As the concept of BCT in Pakistan is at its nascent stage and literature regarding this technology’s adoption is also limited, researchers and scholars can apply it to several other fields in Pakistan. For example, this study can be extended to explore the factors influencing blockchain adoption in areas such as education, logistics, transportation, finances and management. This research only considers the direct effects of constructs on BI to adopt BBT and does not consider any mediation and moderations constructs. Future researchers can also study the influence of mediation and moderation constructs on BI to adopt BCT. Originality/value Although studies on the acceptance of telemedicine exist, there is a gap concerning the acceptance of BBT, which the current study helps to bridge. From a practical standpoint, the current study makes a highly valuable contribution toward understanding acceptance factors for BBT projects, leading to help policymakers devise policies to promote telemedicine.

Rasuolė Andrulienė, Aida Mačerinskienė, Alfreda Šapkauskienė, Saulius Masteika · 5 authors

This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.

Kai-Hung Liao

This study has explored and analyzed a new Web3 social media for innovative development and built a theoretical framework for future counterparts. The researcher took the Taiwan Web3 social media platform, Potato Media, as a case study with the walkthrough method for both data gathering and analyzing. The present study shows that Potato Media has reformed, reconstructed and renewed their out-of-date Web2 online service using blockchain technology and cryptocurrency for governing and promoted user-led marketing actions. At the same time, Potato Media facilitated all users to build a marketing vision based on Web3 discourse in an advanced manner. The study concludes that new innovative social media with Web3 technology could initiate innovative development and marketing for three reasons: First, they could do it to enhance the inclusion of all users and creators and sustain core value of creativity; second, they could do it by creating the cryptocurrency as the governing tool for managing organizations and fulfilling token/ sharing economy; third, they could do it to represent their innovative social media marketing visions. This study finally suggests that all the social media platforms could have Web3 reforming plans for pursuing future business goals.

Sergej Gričar, Violeta Šugar, Tea Baldigara, Raffaella Folgieri

With the emergence of the metaverse, countries’ digital efforts to create tourism opportunities have given rise to the possibility of capitalising on digital content which, along with physical tourism experiences, can generate further income and enhance a country’s reputation. Non-fungible tokens (NFTs), a unique application of blockchain technology, offer an enabling technology in several sectors, including tourism. Therefore, this study aims to explore the official tourism websites of Croatia and Slovenia and analyse current NFT applications in tourism economics. The methodology focuses explicitly on sentiment analysis, blockchain and machine learning. The paper introduces various applications currently in place, including Slovenia’s “I Feel Nft” project. The research shows that the main benefits of using NFT and sentiment analysis in the tourism economy are the promotion and presentation of major tourist destinations, exhibitions, works of art, and companies’ products in tokens, digital content and souvenirs. The adoption of sentiment analysis and NFTs in the tourism economy is still open to proposals for implementing public quantitative data metrics. Therefore, the scientific contribution of this research is essential in terms of operational recommendations and defining metrics for measuring the effectiveness of those methodologies and their applications in the tourism economy. On top of that, the practical contribution lies in monitoring the influx of tourists, and highlighting their increase over time and the significance of new technology in time series tourism research.

Sun Fan

To facilitate the sustained development of non-fungible token (NFT) platforms and enhance user stickiness, it is imperative to study the factors that affect users’ continuous usage intentions. This research is grounded in the Expectation Confirmation Model and the Information Systems Success Model, and extends these approaches by introducing three elements—economic benefits, perceived trustworthiness, and technological pressure—thereby constructing the research model. Structural equation modeling was employed to analyze data from 304 respondents with experience in using NFT trading platforms. The findings indicate that: (1) technological pressure is positively correlated with perceived ease of use; (2) both service quality and information quality are positively correlated with perceived ease of use and usefulness; (3) perceived ease of use, usefulness, economic benefits, and their impact on individuals and organizations are all positively correlated with continuous usage intention; and (4) system quality is not significantly related to perceived ease of use or usefulness, nor is perceived trustworthiness significantly related to continuous usage intention. Based on these findings, we provide practical recommendations for optimizing NFT platforms and offer guidance for platform developers and operators.

Nattapong Robkob, Sumaman Pankham

Purpose: The purpose of this study is to assess the impact of social media on perceptions and investment intentions regarding cryptocurrency, using the Fuzzy Delphi Method (FDM) and the Technology Acceptance Model (TAM). Theoretical Reference: The theoretical framework for this study is based on the Fuzzy Delphi Method (FDM) for gathering expert feedback and the Technology Acceptance Model (TAM) for understanding the acceptance of technology. Method: The method involved collecting responses using a 7-point Likert scale and a panel of eight experts who reviewed and approved the survey items. The data were analyzed using triangular fuzzy numbering and defuzzification to determine the ranking of each variable. Results and Conclusion: The study found a high level of consensus among experts, with defuzzification values exceeding the α-cut >.5, and the overall threshold value (d) was less than .2, which is within the required threshold for percent consensus of over 75%. All 60 recommended items were deemed suitable for inclusion in a large-scale survey. Implications of Research: The research implies that there is a strong agreement among experts on the factors influencing the perceptions and investment intentions towards cryptocurrency as mediated by social media. This consensus can be used to inform a larger-scale survey and potentially guide investment and marketing strategies in the cryptocurrency domain. Originality/Value: The originality of this research lies in its application of the Fuzzy Delphi Method to the field of cryptocurrency and its combination with the Technology Acceptance Model to understand investment intentions influenced by social media. The value is in providing a methodologically sound basis for further large-scale research and offering insights into expert consensus on the topic.

Authors unavailable

Harshitha Reddy Chitukula, S. Phanindra Reddy, M.D.N. Akash and Ramesh Karnati In this paper, we explored the potential impact of Web3 technologies on the future of social media. Web3 technologies, such as blockchain and decentralized networks, offer new opportunities for social media users to own and control their data, leading to increased privacy and security.

Addien Fachruroji

In recent years, Non-Fungible Tokens (NFTs) have become a topic of discussion in society. NFTs have formed a new culture in the ownership of digital assets. The trading volume has increased, accompanied by the emergence of many creators in the local scene. With the significant opportunities recorded in this industry, many creator communities want to participate in presenting works that can be enjoyed by many people. By studying the variables of Web3 Brand Image and Photo Quality mediated by Collector Utilities Information on the Purchase Intention of prospective collectors in an NFT project, most of these variables have an influence, but one of them does not although it's not significant.

Erwin Halim, Abrar Arkananta Putra Denny, Kevin Samuel Pratama Simanjuntak, Christian Christian · 5 authors

Blockchain is considered an innovative technology across all industry sectors where digitalization is prevalent. One of the frontiers in blockchain’s use case in digital content is the Non-Fungible Tokens (NFT), a digital asset representing non-fungible assets. Since the technology is new and lacks standardization and regulation, society doubts using NFT as the new asset class. This study aims to determine people’s intention to purchase NFT. This research employs quantitative research to establish the relationship between two variables. Data was collected using a questionnaire utilizing google form to share the questionnaire while the method used is Purposive Sampling. The respondents are from the Jabodetabek Area (cities surrounding the capital of Indonesia) who have already purchased NFT, are interested in NFT, or are considering investing in NFT soon. The data was collected from 155 respondents on May 9, 2023, but only 145 fulfilled the requirements for this research. There are ten variables (Usefulness, Ease of Use, benefit, Satisfaction, Risk, Reputation, Familiarity, Trust, and NFT Purchase Intention) with eight hypotheses and one hypothesis that did not affect NFT Purchase Intention. This research found that the risk of using NFTs did not affect to why NFTs market are in decline despite the risk of using NFTs in general.

Ikram Nur Muharam, Iis Tussyadiah, Albert Nsom Kimbu

This study employs a sequential exploratory mixed-methods approach to investigate users' perspectives and acceptability of blockchain-based sharing economy systems. The suggested model explains how users’ perceptions of specific features of such concepts influence acceptance in ways that existing theories like TPB, TAM, or UTAUT cannot. The results revealed that user empowerment was the most significant factor influencing acceptance. Furthermore, multigroup analysis (MGA) demonstrates how different contexts have distinct acceptance predictors. Depending on the context, perceived lower fees, perceived faster settlement, perceived income distribution, perceived fraudproof, and perceived traceability had varying significance. Meanwhile, perceived immutability, perceived process automation, and perceived transparency, even though considered appealing, were not significant in influencing acceptance. The findings imply that stakeholders should balance technicality and behavioural aspects, and be aware of the context.

Jayson Diaz, Mikko Abang, Maria Atam, Mark Ballados

This research delves into investigating the awareness and engagement of vicenarian professionals with cryptocurrency and the digital economy in Koronadal City, Philippines. The study examined the demographic profiles to gain a comprehensive understanding of the participants. Furthermore, it assesses the participants' level of awareness concerning cryptocurrency applications, trading platforms, and associated risks and opportunities. To achieve its objectives, the research adopts a descriptive multivariate correlational approach, leveraging confirmatory predictive analysis to identify significant factors influencing engagement. The study reveals a balanced gender distribution among the participants, showcasing diverse income levels and educational backgrounds. Interestingly, most respondents demonstrate neutral levels of awareness concerning cryptocurrency applications and the associated risks and opportunities. Surprisingly, technological awareness, economic conditions, government regulations, and security concerns do not emerge as significant factors influencing engagement. However, the study uncovers that social media factors play a pivotal role as a significant determinant of engagement among vicenarian professionals. This finding provides valuable insights for policymakers and industry stakeholders aiming to boost cryptocurrency and digital economy participation among young professionals in the region.

QingQiu Gan, Raymond Y.K. Lau

No abstract is available for this record.

Ana Čuić Tanković, Marina Perišić Prodan, Dragan Benazić

Abstract Recent research has highlighted the adoption of blockchain technology (BCT) and the increasing recognition of its multiple capabilities for users. The main objective of this paper is to delineate different consumer segments based on their BCT beliefs and attitudes. Using a survey method, 934 questionnaires were collected and subjected to hierarchical and K-Means cluster analysis and contingency analysis. The results reveal four identifiable user segments with respect to BCT adoption: Innovators (enthusiastic about BCT), Cautious (careful about BCT), Sceptics (doubtful about BCT), and Suspicious (very distrustful about BCT). These results provide valuable insights into understanding behavioral intentions and serve as a basis for future research.

Khushboo Sharma

In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, and convert customers in the online realm. This paper delves into the fundamental principles of digital marketing, highlighting its evolution from the early stages of the internet to the complex ecosystem it is today. The historical journey of digital marketing, from the precursors in the 1970s to the mobile-dominated 2010s and the technologically advanced 2020s, is explored. The study emphasizes pivotal moments such as the introduction of websites, the rise of search engines and social media, and the impact of mobile dominance on marketing strategies. Furthermore, the chapter underscores the importance of digital marketing in modern business strategies, enabling companies to adapt, innovate, and thrive in an environment where digital interactions play a crucial role in shaping consumer behaviors. The objectives of this study encompass understanding the core concept of digital marketing and investigating futuristic trends, including the metaverse, non-fungible tokens (NFTs), cryptocurrency, and the growing emphasis on zero and first-party data. The significance of digital marketing is substantiated by its success in leveraging widespread digital adoption, providing a global reach, targeted advertising, cost efficiency, measurable results, personalization, and enhanced customer engagement. Current trends in digital marketing, ranging from search engine optimization (SEO) to influencer marketing and analytics-driven strategies, are outlined to showcase the diverse approaches available. Looking towards the future, the chapter explores futuristic trends in digital marketing, such as the metaverse's potential to reshape brand-consumer engagement, the utilization of NFTs for unique digital experiences, and the continued influence of cryptocurrency. Additionally, the focus on privacy, sustainability, gender neutrality, and accessibility are projected to play integral roles in shaping the future landscape of digital marketing. In conclusion, the study posits that digital marketing has become an integral and indispensable component of modern marketing efforts. Its ability to precisely target audiences, measure campaign effectiveness in real-time, and adapt strategies based on data insights makes it a cornerstone in connecting with consumers in the digital age.