THE EVOLUTION OF WEB3 AND INTERNET ADVERTISING: FROM THE BIRTH OF THE INTERNET TO MODERN TRENDS AND ECONOMIC IMPACTS

Abstract

The authors present an overview of the development of Web3 from the inception of the internet to the present day. The article provides a detailed analysis of the working principles, presents a chronology of the Web, examines the key principles of Web3, and outlines its main characteristics, including commonly used abbreviations with explanations. Additionally, the article reviews trends in internet advertising, provides examples, and considers the implications of Web3 implementation for the economy as a whole and for advertisers and consumers in particular.