The Mediating Effect of Blockchain Technology on the Cryptocurrency Purchase Intention

Abstract

Cryptocurrencies, enabling secure digital asset transfers without a central authority, are experiencing increasing interest. With the increasing number of global and Turkish investors, it is evident that interest in digital assets will continue to rise sustainably, even in the face of financial fluctuations. However, it remains uncertain whether consumers perceive blockchain technology's ease of use and usefulness when purchasing cryptocurrencies. This study aims to explain blockchain technology's perceived ease of use and usefulness in cryptocurrency purchases by considering factors such as quality customer service, reduced costs, efficiency, and reliability. To achieve this goal, data were obtained from 463 participants interested in cryptocurrencies in different regions of Turkey. The data were analyzed using SPSS Process Macro programs. The analysis results indicate that perceived ease of use and usefulness mediate the effects of customer service and reduced costs, efficiency, and security on purchase intention.