With the advancement in technology and purchasing methods evolving, the e-commerce industry is experiencing rapid growth and development. E-commerce platforms empower businesses of all sizes to reach a broader audience by selling products and promoting their brands. However, traditional e-commerce faces challenges, including fraud, payment disputes, data security issues, and limited transparency, which, combined with unreliable product information, have weakened consumersâ confidence. This highlights the need for solutions that can enhance transactional transparency and build trust. Blockchain technology offers the feasibility to adapt e-commerce by increasing the security and efficiency of transactions. Through a decentralized network, blockchain allows users to securely store and share digital assets, enabling buyers to verify product details, such as origin and source, while reducing fraud risk. Although blockchain adoption in e-commerce is still emerging, it presents promising benefits. This paper explores the role of block-chain in ecommerce transactions and also the challenges within ecommerce transactions. The study also determines the various factors that affect the use of blockchain in e-commerce transactions. In order to achieve the research objectives, the data was collected using a structured questionnaire and was analyzed by using the statistical tool SPSS 20.0. The data was collected from 178 respondents. Factor Analysis was done using Principal Component Analysis and it was found that there were five factors: confidentiality of data, trust, transparency, willingness and privacy and intricacies which affects the blockchain technology on E commerce transactions for the consumers, with a total of 61.45% variation in the data set. The study shows that the determined factors affect the role of blockchain technology in e-commerce transactions for consumers.
Chinaâs digital collectibles utilize blockchain technology to create unique digital certificates for specific works and artworks that consumers can purchase, collect, and use. Digital collectibles are localized Chinese digital products, similar to non-fungible token (NFT), but with differences. This study explores the influencing factors and mechanisms of consumer purchase in digital collectibles. Our study developed a research model based on the Stimulus-Organism-Response (SOR) paradigm and the integration of perceived value theory and social identity theory. We used a questionnaire survey method and obtained 333 valid samples. Then, we used PLS-SEM to test the model. The empirical results are as follows: (1) Our study constructs and validates a multidimensional structure of perceived value and perceived risk; (2) consumersâ perceived value influences their purchase intentions through the mediating roles of consumer-digital collectibles cognitive identification and affective identification; (3) both supply-based scarcity and demand-based scarcity have a positive moderating effect on the relationship between cognitive identification and purchase intention. Our study reveals the pathway mechanism of the purchase intention and demonstrates the moderating roles of supply-based and demand-based scarcity. In addition, our study can provide practical suggestions for platforms and industries to conduct marketing activities and avoid risk.
Monitoring a company's efficiency is one of its primary responsibilities. There are many approaches in our contemporary society that either use IT or the conventional technique. Methods for measuring efficiency fall into three primary categories: parametric, nonparametric, and ratio indicators. We prioritize a firm's inputs and outputs when choosing metrics to measure efficiency. Establishing objectives and goals in entrepreneurship necessitates a thorough comprehension, appreciation, and knowledge of sustainability, and assessing the economic growth quality of a corporation is an essential task for theoretical and empirical sustainability assessment. When measuring the efficiency of entrepreneurship in terms of achieving desired values of macroeconomic indicators (e.g., sustainable economic growth objectives), data envelopment analysis (DEA), a widely used technique in efficiency analysis, has taken into account the economic, environmental, and social impact of entrepreneurship as the three dimensions of sustainability. The objective of this paper is to test the influence of FinTech/Blockchain adoption on corporate ESG and DEI performances using a novel DEA approach for sustainable development assessment. It highlights the significance of using a scalable technique for ESG efficiency study and gives scholars a more thorough viewpoint on the subject. In a collection of 50 enterprises, a DEA model was utilized for the analysis. For sustainable performance assessment using the proposed DEA technique, we defined as inputs six financial metrics, and as outputs 11 ESG/Blockchain adoption, and four DEI quality metrics to measure the firmâs efficiency. The annual business data was gathered between 2017 and 2023. In all country situations we discovered that, when DEI initiatives mediate, there is a strong correlation between ESG corporate performance and the quality of economic growth (particularly in the innovation and integrity blockchain adoption performance success metrics). Our study provides additional in-depth details on the FinTech/blockchain adoption environment in comparison to the findings of previous researchers. The sustainable entrepreneurship performance (a latent variable regarded as a dependent target factor) is calculated using eight (8) factors as observed variables, which is the first to consider the dynamics of ESG/BCA and DEI quality metrics as DEA outputs. The study also examines the mediating role of DEI corporate initiatives. By conducting an empirical investigation, the suggested scalable framework makes it evident which company is more efficient in moving toward sustainability, assisting corporate management in increasing the effectiveness of economic growth.
Non-Fungible Tokens (NFTs) are unique digital assets which operate in a decentralised system that facilitate true digital ownership and product authenticity, leading to significant consumer interest. Despite growing interest, a gap exists in understanding the consumer journey regarding NFT purchase and consumption. This study aims to enhance comprehension of the consumer motivations and ownership intentions in NFT markets through the theoretical framework of Consumer Culture Theory (CCT). By exploring the three stages of the consumption journey - pre-purchase, acquisition and possession and post-purchase evaluation and behaviour â this research contributes to a nuanced understanding of consumer behaviour. Employing a qualitative phenomenological methodology, the study involved in-depth, one-on-one interviews with twenty-five NFT consumers. These participants were selected through purposive sampling within a virtual community to understand consumers lived experiences of NFT purchasing and consumption. The findings revealed a comprehensive consumer journey of NFT consumption. This was categorised through three stages: risk and motivation of consumption, digital ownership and market processes, and value creation and consumer behaviour. Additionally, twelve distinct personas were identified, illustrating varied motivations and behaviours among NFT consumers. Theoretical contributions include a holistic expansion of CCT research to encompass decentralised digital asset consumption, addressing a critical gap in existing literature. Practically, the findings provide valuable insights for organisations and marketing teams, enhancing their understanding of consumer motivations, ownership intentions, and value attributed to NFTs. This knowledge empowers marketers to better interact with communities, customer journeys and experiences of both current and prospective consumers of Non-Fungible Tokens.
The full implementation of the metaverse requires the integration of the physical and digital worlds. Applications built on Distributed Ledger Technology (DLT) hold the power to move society closer towards the ideal metaverse through innovations like Non-Fungible Tokens (NFTs). Due to a combination of the infancy of this technology and the significant implications it holds in the public and private sectors, adoption across both sectors is currently limited. To foster the creation of sustainable smart cities built on this technology, education on how this technology may function in an integrated metaverse is paramount. This is due to the necessary compatibility across industries needed between public and private data. As certain industries are more regulated than others, such as finance or healthcare, a robust system is needed to allow for varying degrees of freedom. This chapter illustrates numerous facets of this conceptual framework.
Cong Doanh Duong, Thi Van Hoa Tran, Thanh Hieu Nguyen, Thi Viet Nga Ngo ¡ 5 authors
Blockchain technology is increasingly recognized as a transformative tool for enhancing clarity and responsibility in the organic food supply chain , where concerns about product authenticity and safety are paramount. By offering provable and translucent information about the origination , production processes, and administration of organic items, blockchain helps to reduce information asymmetry and builds consumer trust, which is critical for purchase decisions in the organic food market. Drawing on insights from the trust theory and the stimulus-organism-response framework, this study uses a moderated mediation model to explore how technology anxiety negatively moderates the direct and indirect influences of blockchain-based food traceability systems on trust in organic food products and organic food purchase intention. Using a targeted sample of 5326 consumers in Vietnam, the PROCESS macro approach (models 8 and 4) is utilized to examine the formulated hypotheses. The results demonstrate that blockchain-based food traceability systems notably enhance consumer trust in organic food products and their intention to buy these products. Trust in organic food products serves as a mediator in the connection between blockchain-based traceability and purchase intention, while technology anxiety weakens the positive impacts of blockchain technology on trust and purchase intention when anxiety levels are high. This research makes crucial contributions to the literature by offering a mechanism-based explanation of how blockchain technology enhances consumer trust in organic food products and integrates technological anxiety as a moderator, providing a deeper understanding of how technological innovations shape consumer behavior. In light of the findings, several critical recommendations have been proposed for practitioners and policymakers.
Manuel Pedro RodrĂguez BolĂvar, Fabiana Sepe, Luana Nanu, Fabiana Roberto
Purpose This study aims to investigate the perceptions of service providers in the travel and hospitality industry toward the adoption of blockchain technology (BCT), focusing on its impact on consumer experiences and expectations, especially in terms of trustworthiness and the management of privacy and security concerns. Design/methodology/approach The research used a quantitative methodology, collecting data from 135 industry practitioners across five tourism sectors (lodging, connected industries, entertainment, FandB, transportation) in Europe. This approach aimed to understand the diverse perspectives on the benefits and challenges of implementing BCT in their opera Findings The results indicate mixed perceptions regarding blockchain adoption. While there are positive views on BCTâs potential to enhance customer experience and service quality, there are significant concerns about its impact on trust and security. A consensus exists between customer and provider perspectives on BCTâs trustworthiness, but significant differences were observed in views on privacy and security enhancement. Originality/value This research contributes to the existing literature by providing insights into the service providersâ and customersâ perspectives on BCT within the travel and hospitality industry. It underscores the complexities of adopting new technologies and calls for more in-depth studies to address the identified concerns, thereby offering a novel viewpoint on the adoption of distributed ledger technologies in enhancing customer experience and service delivery.
Despite the growing adoption of cryptocurrencies as a payment method, the literature lacks a comprehensive exploration of its performance outcome. To address this gap, authors examine the impact of firmsâ adoption of cryptocurrencies as a payment method on shareholder value. Employing event study methodology, authors analyze the effect of cryptocurrency adoption announcements made by 27 U.S. firms between 2013 and 2020 on shareholder value. The results indicate that cryptocurrency adoption leads to positive abnormal returns, with an average of 0.65% on the announcement day. Further analysis reveals that firmsâ advertising intensity amplifies the positive impact of cryptocurrency adoption on shareholder value. Additionally, non-retail firms tend to receive greater benefits from cryptocurrency adoption compared to retail firms.
Raj Maurya, M. Sanjoy Singh, Sukanta Kumar Baral, Kaushal Kumar
The emergence of the metaverse presents unprecedented opportunities for businesses, particularly within the accounting sector, by enabling immersive, interactive digital environments. This study explores the transformative role of metaverse technology in accounting business operations, addressing its potential and the associated challenges. Integrating metaverse solutions within accounting can revolutionize financial analysis, auditing, and client interactions. The metaverse offers a platform to enhance the goodwill of IT firms, manage NFT (non-fungible tokens), and sales expenses and improve customer experiences. However, practical implementation faces hurdles such as data security, technological adaptability, cost concerns, and a significant learning curve for professionals. This research investigates these obstacles and proposes strategic frameworks for adopting metaverse technology in accounting. The study also assesses the future impact of metaverse integration on business operations, suggesting that, despite the challenges, the metaverse can reshape traditional accounting practices. Ultimately, the findings contribute to a roadmap for accounting firms and professionals seeking to harness the benefits of metaverse technology in a rapidly evolving digital landscape. The study concludes that metaenvironment businesses' reporting structure uses accounting to access all significant financial activities virtually.
ABSTRACT Product quality is essential for companies' success because it is integral to meeting customers' expectations. In this context, blockchain technology (BT) offers potential solutions for tracking products' origins and flows, eliminating or reducing fraudulent activities efficiently and effectively. Drawing upon signaling theory, this study investigates how BT's traceability and transparency attributes can enhance consumers' urge to buy impulsively and impulsive buying behavior. The results reveal that transparency positively affects perceived product quality and trust in BTâenabled eâcommerce platforms. Moreover, traceability positively affects perceived product quality and product affection. The study also identifies that perceived product quality positively affects the urge to buy impulsively and product affection. In addition, product affection and consumers' trust positively affect the urge to buy impulsively and impulsive buying behavior. Furthermore, the urge to buy impulsively positively affects impulsive buying behavior. Finally, consumers' situations moderate the relationship between the urge to buy impulsively and impulsive buying behavior. The findings provide insight for eâcommerce platforms and sellers to refine marketing strategies by providing BTârelated signals.
Eugene Bland, Chuleeporn Changchit, Robert Cutshall, Long Pham
With their potential for high returns and expanding role in the financial landscape, cryptocurrency investments have garnered the attention of the financial press and investors. Applying an integrated research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study investigates the factors influencing individual investorsâ attitudes toward cryptocurrency investments and their intention to continue investing. The model incorporates constructs such as performance expectancy, effort expectancy, social influence, perceived risk, perceived privacy, technology competency, perceived enjoyment, and prior experience. Data from 506 cryptocurrency investors located in the United States were collected through a 50-item questionnaire. The findings indicate that performance expectancy and perceived enjoyment positively impact attitudes toward cryptocurrency investments, which, in turn, influence the intention to continue investing. Perceived privacy positively affects performance expectancy, while technology competency enhances effort expectancy. These results offer valuable insights for policymakers and cryptocurrency exchanges to foster sustainable growth in the cryptocurrency market. Despite its contributions, the study acknowledges limitations, including a focus on current investors in the US and the exclusion of factors such as optimism and innovativeness. Future research should explore these aspects across different populations and regions to gain a more comprehensive understanding of cryptocurrency investment behavior.
Purpose This study aims to examine the effect of digital fashion marketing on consumer purchase intentions. Rooted in the stimulusâorganismâresponse framework, it explores how digital marketing strategies in the fashion industry influence consumer attitudes and satisfaction, ultimately affecting their purchasing decisions. Design/methodology/approach It is mainly focused on the attitudes, satisfaction, and purchase intentions of young consumers in China and South Korea toward fashion brands stimulated by digital fashion shows and non-fungible tokens. This study modifies the research model through case studies, collects data through questionnaires, and analyzes the data using fsQCA and AMOS. Findings The findings of the fsQCA study show that stimuli impact consumersâ attitudes, satisfaction, involvement, and willingness to rewatch. The multigroup analysis shows that social norms and images have a greater influence on individuals in China, whereas Korea has a higher direct effect of individual involvement on consumption behavior. Originality/value The study is useful for global fashion brands because it emphasizes the role of digital innovations in shaping consumerâbrand relationships and makes strategic recommendations for sustainable growth in the digital fashion landscape.
Digital Marketing and Social Media
Technology Adoption and User Behaviour
Consumer Behavior in Brand Consumption and Identification
Waeal J. Obidallah, Waleed Rashideh, Ahmed Mohammed Kamaruddeen, Taher Alzahrani ¡ 7 authors
In complementing our existing knowledge of blockchain technology adoption in the construction industry, this research investigated how the Technology Acceptance Model (TAM) applies to adopting blockchain technology among Saudi Arabian Construction companies. This study utilized cross-sectional data collection, causal research design, a quantitative research approach, and a simple random sampling technique to collect data from 248 Saudi Arabian construction companies. Partial least squares structural equation modelling (PLS-SEM) was utilized to analyze the data. The results showed that attitude toward adopting Blockchain (ATT) and perceived ease of use (PEU) are good predictors of behavioural intention to adopt Blockchain. The findings showed that when construction companies perceive the ease of use of Blockchain, they intend to adopt the technology. Attitude toward adopting Blockchain, directly and indirectly, influences behavioural intention to adopt the Technology. However, top management support only directly leads to intention once the companies perceive the usefulness of blockchain technology. This paper complements the existing literature on adopting Blockchain in the Saudi Arabian construction industry. The study provides insight into the influence of top management support, attitude toward adoption, and perceived ease of use in the blockchain adoption process.
Athit Rodpangtiam, Smith Boonchutima, Ibtesam Mazahir
With retail investors playing a significant role in driving market adoption, cryptocurrency investment has gained widespread popularity recently. However, the perceived value of cryptocurrency investments and the perceived risk associated with investments have not been thoroughly examined. To address this gap in this research field, we surveyed 200 social media users active on social networking paltform - Reddit to unravel the intricate interplay of perceived value, perceived risk, and demographic factors that shape the decision-making process among social media users engaged in cryptocurrency investments. Our findings suggest that the acceptance of cryptocurrency investments is positively influenced by perceived value, whereas perceived risk exerts a negative influence. We also found that certain demographic elements which include age, education, gender, monthly income, and investment experience can moderate the relationship between perceived value, perceived risk, and the adaptation of cryptocurrency investments. The findings from our study offer valuable perspectives for retail investors and industry stakeholders aiming to enhance their understanding of the determinants that impact the acceptance of cryptocurrency investments among social media users.
Vitor Ayres Principe, Giullio CĂŠsar P. S. M. da Silva, Rodrigo Gomes de Souza Vale, Rodolfo de Alkmim Moreira Nunes
Background: Fan tokens emerge as a significant innovation that enables a new form of interaction between clubs and their followers and introduces an alternative economic model for sports entities. Purpose: The review discusses the technical characteristics of fan tokens and their role in enhancing fan participation in minor club decisions, reinforcing the sense of belonging and community. Methods: The research encompassed a systematic literature review, following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines and Evidence-Based Systematic Mapping in Software Engineering (EBSE). Thus, it presented a quantitative and qualitative analysis of the applications of fan tokens in the sports industry. Results: Despite engagement and monetization opportunities, the results highlight significant challenges, such as price volatility and appropriate regulation to ensure safe and effective adoption. The discussion also includes the ethical and social implications of using fan tokens, emphasizing the need for strategies that prioritize inclusion and fairness for fan engagement. Conclusion: Finally, the study proposes future research directions that consider continuous technological development and changes in fan expectations, aiming to optimize the use of fan tokens to benefit the stakeholders involved. Keywords: Sport Management; Blockchain; Fan Engagement; Fan Tokens; Digital Assets; Tokens
Blockchain, through its secure distributed ledger technology, has been heralded as an important enabler of consumer and business applications. In addition to cryptocurrency, there are many examples of existing and planned implementations of blockchain-enabled systems in organizations, such as in the supply chain. However, what is unclear from the literature, are the mechanisms driving the acceptance of blockchain systems and the extent to which salient models of technology acceptance are capable of explaining adoption behavior. This research employs large-scale meta-SEM analysis using 37,865 respondents from 142 data sets to examine critically a variety of competing models of blockchain technology acceptance. The results identify two new models that help to explain a significant amount of variance in behavioral intention to use blockchain systems, trust-risk model (TRM) and a TRM/UTAUT2 hybrid TRAUT. Thus, although we find support for the standard models of acceptance, the paper suggests that new models incorporating trust and risk are essential in the blockchain context. The models are robust to tests using a variety of moderators of relationships.
Blockchain technology has attracted considerable attention from both academicians and industry players in different industries, such as accounting and finance, because of its transformative potential of re-engineering the process of operation and enhancing the level of required transparency in these industries. However, despite the various possibilities of transforming the accounting and finance sectors, there are still numerous challenges that hinder the further development of blockchain technology in the domain. The various obstacles to the adoption of blockchain in accounting and finance are interconnected and include a diverse set of issues related to technology, organization, regulations, and knowledge. To overcome these obstacles, it is necessary to take a comprehensive approach that includes improving technical proficiency, encouraging cooperation among stakeholders, negotiating intricate regulations, and cultivating a culture of innovation and adaptation within enterprises.
Social media and the digital era have had a big impact on investing decisions, particularly in the cryptocurrency space. This study investigates how social media, financial literacy, and digital literacy affect DKI Jakarta Millennials and Generation Z's decision-making when making investments. The study looks at the mental processes that underlie investing decisions and is based on theories of reasoned action and planned behavior. The study emphasizes how important financial literacy is for reducing risks and helping people make wise decisions. Digital literacy, on the other hand, improves one's capacity to navigate and evaluate large volumes of financial data. Social media is recognized as a key influencer that shapes public opinion and propels financial trends. The study's quantitative approach makes use of structural equation modelling (SEM) to examine data from an DKI Jakarta survey given to Millennials and Generation Z. The findings show that by improving access to and analysis of financial information, digital literacy has a positive impact on investment decisions. The study finds that making wise investment decisions in the cryptocurrency market requires a thorough understanding of social media, digital literacy, and financial literacy. Keywords: Digital Literacy, Financial Literacy, Social Media, Investment Decisions and Cryptocurrency.
Khushnuma Khan, Matloob Ullah Khan, Neha Gupta, Garishma Gulyani ¡ 7 authors
In this research paper, we investigate the variables that impact the behavioural intention of cryptocurrency investors in India. The analysis of the data was done using smart partial least square-structural equation modelling. The study was carried out in India using purposive sampling and included investors who had a fundamental understanding of cryptocurrency. It has been established that factors such as financial literacy, facilitating conditions, social influence, effort expectancy and performance expectancy have a significant influence on the investment behaviour of these individuals. The study looks at how the Unified Theory of Acceptance and Use of Technology model with financial literacy affects the behaviour of cryptocurrency investment.
Fawzieh Mohammed Masaâd, Hassan Ali Al-Ababneh, Rasha Mohammad Rathâan Alraqqad, Dirar Abdelaziz Al-Maaitah ¡ 6 authors
The key goal of the study is to identify aspects of the implementation of blockchain technologies in human resource management and argue for the moderating role of institutional support. The need to introduce new technologies at both the tactical and strategic levels is substantiated. It is highlighted that the key core of modern organizations is the human resource management system. The role of integration of blockchain technologies in human resource management, which ensures the effective training of qualified personnel at the right time and in the right place, is argued. It has been determined that the introduction of blockchain technologies in human resource management facilitates the organization of cooperation between countries in updating skills and knowledge based on compliance with competency standards and corporate governance rules. A survey of 300 employees of the pharmaceutical industry in Jordan was conducted, which served as the basis for a multivariate analysis to confirm reasonable hypotheses. The results obtained are valuable and can be applied in practice in terms of determining the impact of the implementation of blockchain technology in the human resource management system and on the UTAUT structure, which in turn provides institutional support.