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Sep 22, 2015·SSRN Electronic Journal
0 cites
Braving Bitcoin: A Technology Acceptance Model Analysis

Daniel Folkinshteyn, Mark M. Lennon

The Technology Acceptance Model (TAM) is an important analysis tool in the study of the social mechanisms of technology adoption, and has received considerable attention and study in the literature. Though empirical support for the model has varied depending on situation specifics, it remains a popular and useful conceptual framework for analysis of factors contributing to technology acceptance or rejection by the relevant constituencies. In this paper we use the TAM framework to analyze aspects of the technology acceptance process in the case of Bitcoin. Bitcoin is an entirely digital distributed currency whose disruptive and disintermediating nature has fueled the tremendous growth of the financial technology space over the past few years. Bitcoin's distributed, verifiable, and immutable public transaction ledger, the blockchain, holds out the promise of fast, cheap, peer-to-peer financial transactions, as well as significant efficiencies in the transfer of other assets via overlay networks. In this study, we break down, describe, and analyze the various factors affecting the past and future adoption curve for Bitcoin in the context of the Technology Acceptance Model.

Open access
Blockchain Technology Applications and Security
Technology Adoption and User Behaviour
Innovation Diffusion and Forecasting
Original source
Jun 30, 2010·Journal of Organizational and End User Computing
51 cites
The Influence of Perceived Source Credibility on End User Attitudes and Intentions to Comply with Recommended IT Actions

Allen C. Johnston, Merrill Warkentin

Through persuasive communications, information technology (IT) executives hope to align the actions of end users with the expectations of senior management and of the firm regarding technology usage. One highly influential factor of persuasive effectiveness is the source of the persuasive message. This study presents a conceptual model for explaining the influence of source credibility on end user attitudes and behavioral intentions to comply with organizationally motivated, recommended IT actions within a decentralized, autonomous environment. The results of this study suggest that the elements of source competency, trustworthiness, and dynamism are significant determinants of attitudes and behavioral intentions to engage in recommended IT actions. These findings reveal the importance of these elements of effective communication in persuading end users to follow recommended IT activities and advance IT acceptance and adoption research through the application of persuasive communication theory to the domain.

2 source records
Technology Adoption and User Behaviour
Knowledge Management and Sharing
Digital Marketing and Social Media
Original source