Social networks in the public sphere support the process of innovation that aims to make the action of the municipalities more efficient and participatory. Due to their characteristics, social media seem to be able to contribute significantly to the development of e-governance and e-democracy as tools based on dialogue and on the enhancement of the contribution of users-citizens or, more generally, of users-local stakeholders. Web 4.0 and social media are progressively taking on a role of primary importance in the contemporary socio-economic context, contributing to change not only the processes and methods of communication of individuals, citizens and businesses, but also the organization and business management itself. In the new dimension of the Web 4.0 the user's behavior is not predetermined, but the user can derive and autonomously build the services, as the web is decentralized and enriched by the experiences of the users who participate in the definition and improvement of content.
Silviana Tana, Christoph F. Breidbach, Andrew Turpin
Understanding how digital technologies transform service businesses more generally, and financial services more specifically, is an ongoing research challenge for the Information Systems (IS) discipline. In an effort to gain insight to this problem, we undertook an in-depth ethnographic study of several hundred cryptocurrencies miners, traders and developers. We present a typology of those involved in this cryptocurrency ecosystem, identifying actors as one of 'Knowledge-Seeker', 'Visionary', 'Novice', or 'Fortune Hunter'. This typology exposes the roles individuals in cryptocurrency communities play in transforming financial services by delineating the actions of cryptocurrency service providers, blockchain educators and cryptocurrency communities. By exploring how the roles of actors changed over 8 months, we highlight that learning is a precondition for value cocreation and transformation in financial services, and offer a theoretical and contextual contribution by extending digital transformation insights from customer perspectives. Furthermore, our empirical results contribute to a better understanding of how new customer roles emerge and transform, which we presented as two distinct customer role trajectories in cryptocurrency-enabled service ecosystems.
Sean Hundtofte, Michael Junho Lee, Antoine Martin, Reed Orchinik
Having witnessed the dramatic rise and fall in the value of cryptocurrencies over the past year, we wanted to learn more about what motivates people to participate in this market. To find out, we included a special set of questions in the May 2018 Survey of Consumer Expectations, a project of the New York Fed?s Center for Microeconomic Data. This blog post summarizes the results of that survey, shedding light on U.S. consumers? depth of participation in cryptocurrencies and their motives for entering this new market.
The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of blockchain; as this distributed ledger technology provides secure, verified transactions among marketplace stakeholders. The findings suggest that the service providers are increasingly utilising data-driven technologies including programmatic advertising tools to target and re-target individuals online or on their mobile. However, individuals and organisations are becoming increasingly aware on data protection issues, as they often block marketers from tracking them and serving them ads. In conclusion, this contribution puts forward a theoretical framework that explains how, why, where and when practitioners are capturing, analysing and distributing data. In sum, it implies that the data-driven technologies are facilitating the businesses' customer-centric marketing.
The purpose of this study is to determine the factors influencing investors' decision making on cryptocurrency investments and create investors' preference partworths by conducting conjoint analysis. In conjoint method, assessment criteria are called as attributes and each attribute has more than one level. Methodology-In this study, conjoint analysis has been conducted to create investors' preference partworths. Conjoint method is a statistical method which is conducting a survey-based research design that provides information on respondents' choices on attributes and their levels for a specific product or an investment option. In the first step, attributes and their levels have been determined, then conjoint bundles, which form the basis of the survey form, were created. As a third step, data collected have been analyzed and preference partworths have been created. Findings-Data collected for the study have been analyzed by using Marketing Engineering for Excel software. The findings of this preliminary study indicate investors' priorities in cryptocurrency investments. By assessing these priorities, a highly competing cryptocurrency can be created.
Andrey A. Gusev, 49 Leningradsky Prospect, Moscow, 125993, Russia
Many fintech start-ups participant companies and cryptocurrencies have experienced phenomenal growth in value during the past several years.Many specialists would like to know the reasons for such success.In this article we investigate the predictive power of public opinions.This is one of the few works that using quantitative analysis connects social media and internet users' activities with cryptocurrency valuations.
In summary, this study has applied TAM model to examine cryptocurrency payment adoption in Taiwanese hotels, examining the factors that are more likely to affect the behavioral intent. The empirical results suggest that intent to adopt cryptocurrency payments is affected by perceived usefulness, and perceived ease of use of these payments. In turn, perceived usefulness is affected by trust towards these payments. Interestingly, perceived usefulness was not shown to be significantly affected by different types of risks associated with cryptocurrency payments, including financial risk, technological risk, and social risk. Perceived ease of use, in turn, is affected by convenience of cryptocurrency payments; and is not shown to be significantly affected by trust.
The rise of blockchain technology could radically disrupt the global economy. As an emergent technology, blockchain is of broad and current interest in the tourism industry. Small island economies are at the forefront of adopting this digital asset and technology. For instance, the Caribbean economies are launching their first digital legal tender, and Aruba is developing a blockchain platform to boost tourism revenue. Given the velocity of adoption, blockchain technology holds significant implications for tourism development. This research letter provides a discourse on the adoption of blockchain technology among small island economies concerning the opportunities and potential challenges faced and offers practical implications for tourism stakeholders.
The "buzz" surrounding cryptocurrencies in online media last year has led to an increased interest in the topic as a possible source for investments. This paper aims to identify the key success factors for an m-learning cryptocurrency application that explains blockchain technology and cryptocurrencies for non-tech savvy people. The research methodology used for this paper applies the experimental method and probative logic. A survey was conducted among 128 participants, the target population being composed of people who have an interest in cryptocurrencies and who are involved in online crypto communities. The results of the study show that the people who invest in cryptocurrencies are usually those who have a high income and who possess other investment methods as well. When it comes to analyzing the mobile applications success factors, the study revealed that there are no significant differences between people who have cryptocurrency investments and those who do not in ranking mobile apps success factors. Also, besides cryptocurrency training the news and prices are among the most important features of an m-learning cryptocurrency application and on that account such an app must include them. The originality of this study comes from addressing an innovative topic as the research in this field is scarce. Furthermore, this paper raises awareness towards the necessity of educating people on this topic, on the need to research before investing in a specific project.
Jan 17, 2018·Peter Krafft, Nicolás Della Penna, Alex Pentland. (2018). An Experimental Study of Cryptocurrency Market Dynamics. ACM CHI Conference on Human Factors in Computing Systems (CHI)
P. M. Krafft, Nicolás Della Penna, Alex Sandy Pentland
As cryptocurrencies gain popularity and credibility, marketplaces for cryptocurrencies are growing in importance. Understanding the dynamics of these markets can help to assess how viable the cryptocurrnency ecosystem is and how design choices affect market behavior. One existential threat to cryptocurrencies is dramatic fluctuations in traders' willingness to buy or sell. Using a novel experimental methodology, we conducted an online experiment to study how susceptible traders in these markets are to peer influence from trading behavior. We created bots that executed over one hundred thousand trades costing less than a penny each in 217 cryptocurrencies over the course of six months. We find that individual "buy" actions led to short-term increases in subsequent buy-side activity hundreds of times the size of our interventions. From a design perspective, we note that the design choices of the exchange we study may have promoted this and other peer influence effects, which highlights the potential social and economic impact of HCI in the design of digital institutions.
Blockchain technology has been claimed to have the potential to disrupt a large number of industries. Despite all the hype around it, blockchain remains at a nascent state. In the early stage of the development of an IT innovation, its success is to a degree contingent on building legitimacy around it. This seems to be particularly relevant in the context of blockchain due to the questionable reputation that its most famous application, the bitcoin, has gained over time. This paper explores the usage of social media by four key actors in the blockchain ecosystem –media, IT, financial services and consulting firms – over a calendar year and through the lens of ‘organizing visions’ to identify how these organizations are trying to legitimize blockchain. Our results show that these actors employ three primary legitimation micro-level strategies through two types of legitimation mechanisms – advertising affiliations with influential field level actors (pragmatic legitimacy), describing positive market responses to blockchain and emphasizing its ongoing development (cognitive legitimacy), and describing characteristics of blockchain that are in alignment with current technological best practices (cognitive legitimacy). This paper extends the current literature on IT innovation adoption and legitimation, and contributes to the nascent literature on blockchain.
Alexander Babkin, Т. А. Головина, A.V. Polyanin, Yulia Vertakova
The modernization of traditional process and service industries, organization of trading and procurement procedures, related financial and logistical operations, change in the structure of consumption associated with the through penetration of information technologies and digitization of economic processes creates the basis for formation of new markets and conditions for their functioning. As employees, consumers, businesses, and manufacturing processes become increasingly related as a single digital space, digitalization offers wide possibilities for new decision-making models being the basis for ongoing global economic and social transformations which change business and consumer models, one of which is the sharing economy. The digital model of sharing economy will be developed and transformed in the next few years to achieve the main purpose – the use of unengaged or underused assets in the economy. In this regard, the search for new tools and technologies for business models development is vital. The authors present the content, advantages, current state and prospects for development of the distributed registry technology (blockchain). It is presented that it will increase transparency, security and efficiency of transactions of economic entities in various financial and non-financial fields. A transactional model of the economic system based on the blockchain technology is presented. The sharing economy features and characteristics are given.
Jan 1, 2018·Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
Friedrich Holotiuk, Francesco Pisani, Jürgen Moormann
The emergence of blockchain technology has led to an animated discussion among both researchers and practitioners about its future prospects. Similar to other upcoming technologies, in the foreground of the analysis are often the potential benefits of blockchain. Much less discussed are the challenges the technology must overcome before achieving breakthrough in traditional areas, such as the financial services sector. To close this gap, and to identify the challenges blockchain needs to overcome, we explore its impact in the payments industry, which represents a major pillar of banking and the cradle of blockchain. For this purpose, we performed a Delphi study and subsequently conducted a number of dedicated interviews. The findings enable us to delineate six key challenges that have to be tackled. Our study contributes to the literature on blockchain and has important practical implications as it indicates issues that should be addressed in order to foster its dissemination.
This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.
Denne avhandlingens mål er å analysere om medieoppmerksomhet er en drivende faktor i etterspørselen etter Bitcoin, og på så måte avkastning på Bitcoin. Et nyttig verktøy i denne analysen er å kategorisere Bitcoin. De to hovedspørsmålene som da vil bli besvart er:\n(i) Hva slags finansielt aktivum kan Bitcoin kategoriseres som?\n(ii) Hvordan påvirker medieoppmerksomhet Bitcoin?\nDette er gjort ved å først presentere et teoretisk rammeverk for prisdannelse hvor investorers interesse er forklart i en variable for medieoppmerksomhet. Ved å bygge videre på dette rammeverket blir Bitcoins funksjonalitet som en valuta i samfunnet i dag analysert og sammenlignet ved bruk av det tradisjonelle rammeverket for penger vi kjenner til. Dette er videre analysert ved hjelp av volatilitetsprosessene til Bitcoin og andre finansielle aktivum. Funnene fra denne analysen tyder på at Bitcoin ikke kan klassifiseres sammen med tradisjonelle finansielle aktivum, og på så måte er et spekulativt finansielt aktivum som står på egenhånd. Videre blir det funnet at medieoppmerksomhet gjør Bitcoin mer attraktiv for investorer og er en driver av etterspørsel. Denne spekulative driveren av etterspørsel sammenfaller godt med kategoriseringen av Bitcoin som et spekulativt aktivum.
Open access
Consumer Behavior in Brand Consumption and Identification
Problem: Parallels have been drawn between the rise of the internet in 1990s and the present rise of bitcoin (cryptocurrency) and underlying blockchain technology. This resulted in a widespread of media coverage due to extreme price fluctuations and increased supply and demand. Garcia et al. (2014) argues that this is driven by several social aspects including word-of-mouth communication on social media, indicating that this aspect of social media effects individual attitude formation and intention towards cryptocurrency. However, this combination of social media of antecedent of consumer acceptance is limited explored, especially in the context of technology acceptance. Purpose: The purpose of this thesis is to create further understanding in the Technology Acceptance Model with the additional construct: social influence, first suggested by Malhotra et al. (1999). Hereby, the additional construct of social media influence was added to advance the indirect effects of social media influence on attitude formation and behavioural intention towards cryptocurrency, through the processes of social influence (internalization; identification; compliance) by Kelman. Method: This study carries out a quantitative study where survey-research was used that included a total sample of 250 cases. This sample consists of individuals between 18-37 years old, where social media usage is part of the life. As a result of the data collection, analysis was conducted using multiple regression techniques. Conclusion: Analysis of the findings established theoretical validation of the appliance of the Technology Acceptance Model on digital innovation, like cryptocurrency. By adding the construct of social media, further understanding is created in the behaviour of millennials towards cryptocurrency. The evidence suggests that there are clear indirect effects of social media on attitude formation and intention towards engaging in cryptocurrency through the processes of social influence. This study should be seen as preliminary, where future research could be built upon. More specifically, in terms of consumer acceptance of cryptocurrency and the extent of influence by social media.