Minseong Kim
No abstract is available for this record.
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Minseong Kim
No abstract is available for this record.
Horst Treiblmaier
A brief discussion of several paradoxes and misunderstandings regarding blockchain and how tourism researchers can get started. By abstracting from technological specifications and focusing on the core characteristics of blockchain, researchers can create meaningful frameworks, models, and theories that enable incremental research and provide value for the industry.
Wei Xu, Ting Wang, Runyu Chen, J. Leon Zhao
No abstract is available for this record.
Monika Mačiulienė, Aelita Skaržauskienė
Abstract Co‐creation and open innovation have become an important source of competitive advantage. Over the past decades, huge amounts of information have become accessible to the external stakeholders of the organizations, changing the traditional value creation processes. However, co‐creation comes with its challenges, including the complex engagement of stakeholders, difficulties in opening up value chains and issues of trust and intellectual property. The arrival of blockchain and cryptographic asset‐driven decentralized technologies has brought to the world an entirely new spectrum of possibilities regarding social, financial and technological innovations. Now it is possible to achieve superior levels of transparency, security and fairness to the public, especially when compared with the rather limited business models that dominate Web 2.0 commercial products. While the first applications of blockchain technology were for digital currency transactions, that same technology is now being applied to the development of the blockchain‐based decentralized platforms. This calls for research to integrate other relevant fields such as organizational management, public policy, community engagement and marketing. This qualitative preliminary study aims to build an integrative and transdisciplinary framework of blockchain service ecosystems based on theoretical premises of Service Science through which blockchain‐based value co‐creation can be analysed. The systemic approach presented in this paper provides much‐needed guidance for developers of decentralized organizations on how to create sustainable platforms and to maintain them profitable in the long run. The focus of the proposed conceptual model is to initiate a scholarly curiosity in understanding possible solutions and potential impact of blockchain technology in the way we collaborate as a society.
Peng Xie
No abstract is available for this record.
Ting‐Peng Liang, Rajiv Kohli, Hang-Chang Huang, Zonglin Li
Blockchain technology has the promise of transforming security and trust in digital transactions. However, concerns about technical complexity and the benefits of deployment have blunted its adoption. We examine factors that influence managerial intention to adopt blockchain technology. We extend the fit-viability model (FVM) and develop a value-based technology adoption model through an empirical study of 242 managers mostly in medical and financial industries. Managers in such organizations are likely to consider fit and viability in adopting blockchain technology to store and protect data. Drawing upon Fit-Viability and Task-Technology Fit models, and the Unified Theory of Acceptance and Use of Technology (UTAUT), we test a model with Partial Least Squares (PLS) to assess managers’ intention to adopt blockchain technology. Our findings indicate that functional and symbolic benefits have positive impact on managers’ assessment of task-technology fit. Furthermore, viability is an important criterion in adopting blockchain technology.
Fabio Caddeo, Andrea Pinna
The tourism industry is increasingly influenced by the evolution of information and communication technologies (ICT), which are revolutionizing the way people travel. In this work we want to investigate the use of innovative IT technologies by DMOs (Destination Management Organizations), focusing on blockchain technology, both from the point of view of research in the field, and in the study of the most relevant software projects. In particular, we intend to verify the benefits offered by these IT tools in the management and monitoring of a destination, without forgetting the implications for the other stakeholders involved. These technologies, in fact, can offer a wide range of services that can be useful throughout the life cycle of the destination.
Ghazanfar Ali Abbasi, Lee Yin Tiew, Jinquan Tang, Yen-Nee Goh · 5 authors
In recent years, the growth of cryptocurrency has undergone an enormous increase in cryptocurrency markets all around the world. Sadly, only insignificant heed has been paid to the unveiling of determinants of cryptocurrency adoption globally, particularly in emerging markets like Malaysia. The purpose of the study is to examine whether the application of deep learning-based dual-stage Partial Least Square-Structural Equation Modelling (PLS-SEM) & Artificial Neural Network (ANN) analysis enable better in-depth research results as compared to single-step PLS-SEM approach and to excavate factors which can predict behavioural intention to adopt cryptocurrency. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model were extended with the inclusion of trust and personnel innovativeness. The model was further validated by introducing a new path model compared to the original UTAUT2 model and the moderating role of personal innovativeness between performance expectancy and price value, with a sample of 314 respondents. Contrary to previous technology adoption studies that used PLS-SEM & ANN as single-stage analysis, this study further enhanced the analysis by applying a deep learning-based dual-stage PLS-SEM and ANN method. The application of deep learning-based dual-stage PLS-SEM & ANN analysis is a novel methodological approach, detecting both linear and non-linear associations among constructs. At the same time, it is regarded as a superior statistical approach as compared to traditional hybrid shallow SEM & ANN single-stage analysis. Also, sensitivity analysis provides normalised importance using multi-layer perceptron with the feed-forward-back-propagation algorithm. Furthermore, the deep learning-based dual-stage PLS-SEM & ANN revealed that trust proved to be the strongest predictor in driving user intention. The introduction of this new methodology and the theoretical contribution opens the vistas of the extant body of knowledge in technology-adoption related literature. This study also provides theoretical, practical and methodological contributions.
María de los Ángeles Pérez-Sánchez, Zhuo-Wei TIAN, Almudena Barrientos–Báez, José Gómez Galán · 5 authors
Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.
Catarina Ferreira da Silva, Sérgio Moro
No abstract is available for this record.
Janardan Krishna Yadav, Deepika Verma, Srinivas Jangirala, Shashi Srivastava
No abstract is available for this record.
Laura Schlecht, Sabrina Schneider, Arne Buchwald
No abstract is available for this record.
Higinio Mora, Mario R. Morales, Francisco A. Pujol, Rafael Mollá‐Sirvent
Purpose Growing inequality and socioeconomic and environmental degradation concerns forces us to think about how innovative technologies can contribute to reduce this problem. This study aims to analyze the potential of social cryptocurrencies to enhance the community development and cooperation between small businesses of the near environment. The evolution of these technology-based schemes could be key factors for generating innovative social enterprises, improving the quality of life in the community; in this way generate a conceptual model to sustainable development, while being more transparent, efficient and scalable as they are supported by technological applications. Design/methodology/approach Based on an in-depth study of the relevant literature, a conceptual model was designed. The concept of social cryptocurrency is proposed as a new approach to virtual currencies for social purposes and sustainable development. Findings The key findings point out that actors such as innovation and social entrepreneurship will come together in a new generation of social currencies, extending cryptocurrency technology to social business domains. Research limitations/implications The impact of this will result in a better quality of life for society and the achievement of several sustainable development goals. However, a limitation would be that its scope depends on certain characteristics of the local environment. Furthermore, the proposed model will require validation in later phases through social experiments. Originality/value The main contribution of this paper is in structuring a formal model that, based on empirical experiences and the use of the technology that underlies cryptocurrencies, proposes a set of constituent elements and characterizes them to contribute to achievement of sustainable development.
Xin Lin, Shu-Chen Chang, Tung‐Hsiang Chou, Shih‐Chih Chen · 5 authors
Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers' intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions' influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS' usage intention.
Yujie Zheng, Wai Fong Boh
No abstract is available for this record.
Jianing Li, Qian He, Rengang Liang, Bingcheng Jiang
No abstract is available for this record.
Kazi Turin Rahman
Using blockchain technology in digital marketing is still a budding concept. Hence, this chapter aims to do a systematic review of research published on this topic from 2015 to 2021 (Q1). The chapter will look to uncover the various impacts of using blockchain technology on digital marketing. Impacts include (but are not limited to) improving digital marketing security, countering click fraud, developing trust and transparency, and creating loyalty programs. Moreover, the chapter will also present future research propositions to further investigate blockchain applications in the realm of digital marketing.
Sejung Park, Han Woo Park
No abstract is available for this record.
Hongzhen Lei, Di Lu, HongHong Zhang
In order to research how to promote online shopping consumers’ application of after service, build an evolutionary game model of both consumers and e-stores. This paper introduces the variables of supervision and punishment, tries to introduce the smart contract as a powerful service guarantee, and analyzes the influence relationship of variables between the two players and their strategic choices. This paper analyzes the ESS of the system when the relationship among smart contract, revenue, supervision and punishment meets 8 different conditions. Finally, giving suggestions to optimize the after service in online shopping according to the results.
Sonal Trivedi, Reena Malik
This chapter explores the role of cryptocurrency in digital marketing. Throughout the most recent years, cryptocurrency has developed, both in worth and ubiquity. Indeed, numerous industry leaders trust that cryptocurrency can change money and promote it until the end of time. In any case, as computerized cash, bitcoin turns out to be more ordinary ; cryptocurrency may introduce a few issues for advertisers hoping to gather shopper information. The cryptocurrency market is an appropriate environment dependent on the distributed network innovation. Decentralization is a distinguishing characteristic of this framework, and it is an impression of how there is no national bank or another case that authorizes power over the organization. The exchanges are led and checked to employ an appropriated blockchain system that relies upon clients' assets called diggers.
Lai T. Hoang, Dirk G. Baur
No abstract is available for this record.
Atima Tharatipyakul, Suporn Pongnumkul
Blockchain technology is a secure distributed ledger for lists of transactions, which has immense potential to solve traditional agri-food supply chain issues. An increasing number of research on blockchain-based traceability applications aims to improve food quality and safety. Still, relatively few works considered user interfaces when developing and reporting their applications, which could lead to usability issues. This paper aims to address this gap by reviewing existing works from user interface perspectives. We gathered 25 review papers on blockchain or agri-food supply chain and 39 research papers that presented screenshots of user interfaces of related applications. We first reviewed 7 review papers that focused on the blockchain-based agri-food supply chain to understand the benefits and challenges in the blockchain applications. We then analyzed 14 blockchain-based agri-food traceability applications and 10 non-blockchain-based agri-food traceability applications. The analysis resulted in categorizations of 5 target user groups, 3 main approaches for collecting data, 5 main approaches for visualizing data, and a discussion of other aspects of user interfaces. However, we found insufficient details and discussions on the user interfaces and design decisions of the applications for further usability assessment. Additionally, user involvement for evaluation is lower in blockchain-based researches than in non-blockchain-based researches. This trend could lead to usability problems of blockchain applications, causing blockchain technology to be underutilized. Finally, we discussed research gaps and future research directions related to user interface design, which should be addressed to ease future blockchain adoption.
Horst Treiblmaier, Daniel Leung, Andrei O. J. Kwok, Aaron Tham
Blockchain technologies are predicted to substantially transform the tourism industry. At present, cryptocurrencies are the most advanced application of public blockchains that promise benefits such as a universal means of payment and minimal fees through the removal of intermediaries. In the tourism industry, though many tourism vendors have been accepting cryptocurrencies and the potential of using cryptocurrencies in travel-related consumption has been intensively documented, existing knowledge about travellers’ intention to use cryptocurrencies for payment purposes is limited. Traditional models do not account for the idiosyncrasies of cryptocurrencies and are therefore less appropriate to foster the understanding of travellers’ adoption of travel-related payments. To fill this knowledge gap, an exploratory study was conducted with 161 travellers from the Asia-Pacific region who have previously consumed travel-related services with cryptocurrencies. Their previous usage experiences are analysed and reported. Through harnessing the correspondence analysis, several technological contingency factors were identified, as well as positive and negative perceptual antecedents. Additionally, their levels of satisfaction and intention to re-use the technology in future trips were investigated. Based on these findings, several propositions are suggested for guiding future research on travellers’ cryptocurrency adoption in the travel and tourism contexts.
Chunxia Yu, Yi Leng, Jing Li, Jiacheng Yu
Purpose This paper aims to propose a novel blockchain crowdfunding projects evaluation approach using extended techniques for order preferences by similarity to ideal solution (TOPSIS) under fuzzy environment. Design/methodology/approach By analyzing the characteristics and operation process of blockchain crowdfunding model, this paper formulates the evaluation index system from three dimensions of human resources, capital and publicity. In addition, the entropy method is used to calculate the weight of each indicator to avoid subjective judgments; different alternatives are evaluated using the grey correlation analysis (GRA) and TOPSIS-integrated method which considers the distance and similarity between alternatives simultaneously. Findings By analyzing the characteristics and operation process of blockchain crowdfunding model, this paper formulates the evaluation index system from three dimensions of human resources, capital and publicity. In addition, the entropy method is used to calculate the weight of each indicator to avoid subjective judgments; different alternatives are evaluated using the GRA and TOPSIS-integrated method which considers the distance and similarity between alternatives simultaneously. Originality/value Blockchain crowdfunding has become a new model for fund-raisers to raise funds from public investors. This paper proposes a novel blockchain crowdfunding projects evaluation approach using extended TOPSIS under fuzzy environment.