Cheuk Hang Au, Wen Shou Hsu, Po Hsu Shieh, Yue Lin
With value pegged to fiat currencies, stablecoins can mediate the price volatility of cryptocurrencies. And yet, the concept of stablecoin and its impact on fostering individualsâ cryptocurrency adoptions remain unclear. To explore stablecoinâs role in a contextualized way, we adopted the Push-Pull-Mooring (PPM) model as the theoretical foundations. PPM Framework is especially suitable for our study because it allows us to use a pretest-posttest approach to study the changes of different factors created by introducing stablecoins and the impact of these factors on the continuous intention (CI) of adopting cryptocurrency exchanges. Our results suggested that less experienced cryptocurrency users might not understand immediately upon learning about stablecoins. They may even feel confused and become less motivated to adopt cryptocurrencies. Conversely, more experienced users may recognize the importance of stablecoins. Moreover, after the introduction of stablecoins, the power of different factors on CI has also changed. Therefore, cryptocurrency exchanges need to adopt more diversified strategies to engage users of varying experience levels.
Purpose The potential growth in cryptocurrencies has raised serious ethical and religious issues leading to a new investment rethinking. This paper aims to identify the influence of religiosity on cryptocurrency acceptance through an extended technology acceptance model (TAM) model. Design/methodology/approach In the first phase, this research develops a conceptual model that extends the theory of the TAM by integrating the religiosity component. In the second phase, the proposed model is tested using search volume queries in daily frequencies from 01/01/2018 to 31/12/2022 and structural equation modeling (SEM). Findings The empirical results demonstrate a significant positive effect of religiosity on the intention to use cryptocurrency, the users' perceived usefulness (PU) and ease of use (PEOU). Besides, the authors note that PEOU positively influences the intention. Furthermore, religiosity indirectly affects the intention through the PEOU and positively impacts the intention through the PU. In the same way, PEOU has a considerable indirect effect on the intention through PU. Practical implications This study has practical and theoretical contributions by providing insights into the cryptocurrency acceptance factors. In other words, it contributes to the literature by extending TAM models. Practically, it helps managers determine factors affecting the intention to use cryptocurrencies. Therefore, they can adjust their industry according to the suitable characteristics for creating successful projects. Social implications Identifying the effect of religiosity on cryptocurrency users' choices and decisions has a social added value as it provides an understanding of the evolution of psychological variants. Originality/value The findings emphasize the importance of integrating big data to analyze users' attitudes. Besides, most studies on cryptocurrency acceptance are investigated based on one kind of religion, such as Christianity or Islam. Nevertheless, this paper integrates the effect of five types of faith on the users' intentions.
People favor nonfungible token (NFT) because of the attribute to prove digital assetsâ ownership and promote interactions. Investors are keen to buy and use NFT pictures as social media avatars and participate in online communities around NFT collections. However, information manipulation in the NFT market has led to investors significant losses. Our work explored a way to correspond social media accounts with Ethereum addresses and studied the microstructure of NFT market. Taking Goblintown.wtf as an example, we analyzed the participants, mechanism, and impact of Twitter information manipulation in the market. We found five categories of investors in the NFT market under information manipulation: primary investors, amateur investors, fanatic investors, short-term rational investors, and long-term rational investors. We argue that investors will consume their limited attention more likely when joining NFT online communities. This will lead to more complicated for them to make investment decisions rationally.
P. C. Lai, Evelyn B. H. Toh, Mohammad Rashed Hasan Polas, Mosab I. Tabash
This study presents an empirically well-versed picture of the intention to use blockchain technologies. Empirical evidence from two different regions â ASEAN and Middle-East (ME) â reveals factors that lead managers to use blockchain technology. Samples of 268 and 224 from two response groups were collected using a Likert-based questionnaire. The proposed model was tested using structural equation modeling with SmartPLS 3.2.9. Results confirm that the design of platforms has positive and significant relationships with consumersâ intention to use blockchain technologies. Furthermore, positive and significant relationships were also found between perceived usefulness and perceived ease of use with consumersâ intention to use blockchain technologies. Our results also indicate that perceived ease of use had a positive and significant effect on perceived usefulness. So far, there is limited standard relationship found between perceived ease of use and consumersâ intention to use blockchain technologies in the data from the ASEAN region. This study contributes to the evidence-based view on the effect of intention to use blockchain technology, on the roles of design, perceived ease of use, and perceived usefulness through proposing a novel framework. It adds to the field of technology acceptance studies by providing fresh insights among managers. The paper also emphasizes practical implications for business leaders who wish to capitalize on BTâs advantages in the industry.
This chapter examines how familiarity influences the adoption and how education may increase cryptocurrency users. This project will use a systematic approach highlighting the growth of acceptance of cryptocurrency from 2017 to 2023 using a mixed methods approach since there has been little research on how individuals have embraced and accepted cryptocurrencies. Due to a lack of study, this study examines cryptocurrency adoption, its drivers, and its hazards. This study's outcomes will be a form of Literature Review for future research, increase knowledge of cryptocurrency acceptance, and help in cryptocurrency adoption.
This chapter examines the marketing trends and strategies used in the cryptocurrency industry. A qualitative research design was used, with case studies of five cryptocurrency firms as the primary data source. Secondary data sources such as websites, social media accounts, articles, and blogs were also analyzed. The study found that content marketing, social media marketing, and influencer marketing are the industry's most commonly used marketing strategies. Community building and brand reputation were also found to be essential for the success of companies operating in the cryptocurrency industry. However, the study's limitations including the limited sample size, reliance on secondary data, the potential for researcher bias, and lack of triangulation should be considered when interpreting the findings. The insights gained from this study can inform the development of marketing strategies in the cryptocurrency industry and guide future research in this area.
Open access
3 source records
Blockchain Technology Applications and Security
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
This study aims to design and implement an online blockchain-based and real-time parcel monitoring and tracking system for cross-border runners and the customer via an online platform, during and post the COVID-19 pandemic. A blockchain is a distributed ledger system that serves as a transparent, understandable, and trustworthy store of data and analysis on the platform for participants to engage with each other. The result of proposing a blockchain-based tracking system is promising. The result and UAT show positive feedback on the use and features of the blockchain-based tracking system. As the world reacted to the pandemic, many organizations provided monitoring with their deliveries, which is a terrific method for businesses to prevent losing valuable customers. According to the findings of the study, organizations prefer to have blockchain-based tracking systems.
Juan F. Prados-Castillo, JosĂŠ Manuel Guaita MartĂnez, Agnieszka ZieliĹska, Dolores Gorgues Comas
The deployment of Blockchain technology in the tourism industry is already becoming a reality with the gradual emergence of innovative business models. At its core is the promise of improving the efficiency of the tourism service value chain and enhancing the quality of the service provided to the end customer. This paper analyses research trends focused on using Blockchain technology in tourism. The aim is to determine how this technology impacts the tourism sector and its sustainability. A systematic review, descriptive bibliometric analysis, and network analysis based on co-authorship, co-citation, and keyword analysis criteria, among others, have been used. The results reveal that the subject matter analysed is generating a growing trend in academic research in the fields of sustainable management and supply chain efficiency. The activities in the tourism sector that are incorporating this technology to a greater extent are those related to the areas of marketing, logistics, and smart business models, according to the data extracted from the analysis. This technology already enables the application of solutions that predict and promote tourist behaviour based on sustainable behaviour and consumption habits, generating value for the different stakeholders.
With growing interest toward investments in the cryptocurrency market, prediction of the volatility of the price increasingly becomes important. Given the popularity of social media activity to reflect market trends in recent years, sentiment analysis has been recognized as a great contributing factor to predict financial markets. Using a sample of Bitcoin and Ethereum trade data, this study intends to provide insights on the association between twitter activity about cryptocurrencies and fluctuations of their price. To this end, we implement regression analysis alongside Vector Autoregression method to examine to what extent sentiment-related measures are capable of explaining the volatility of the prices of cryptocurrencies and whether the mutual influence of sentiment and volatility improves the accuracy of the model. Results indicate that the accuracy of predictions vary across the two tested cryptocurrencies, and also two different lexicon approaches used to calculate sentiment scores.
Paul Gerrans, Sherin Babu Abisekaraj, Zhangxin Liu
Abstract The âFear of Missing Outâ or FoMO has become an accepted motivator of behaviours extending from the purchase of limited-edition sneaker brands to social media use and cryptocurrency investment. As a motivator of individual financial behaviours, such as cryptocurrency and stock investment, it is unclear how FoMO relates to consumer financial literacy and other consumer traits, including risk tolerance and personality. We propose, and assess, a model of reported investment behaviour and investment behaviour intention. We find a larger association between FoMO and crypto ownership, both current and intended, compared with stocks. FoMO has a small association with current stock ownership, relative to the association of financial literacy and risk tolerance. Context matters when measuring FoMO with the more context-specific measures having the largest associations with investment behaviour and investment intentions. Finally, our results suggest financial literacy is an antecedent of FoMO, more so for stocks.
It is essential to continually assess and find new ways to recruit and retain participants for research studies. Cryptocurrency is growing in popularity and may be a novel way to incentivize research participants. 100 participants, 50 of whom already had a cryptocurrency wallet and 50 of whom did not have a cryptocurrency wallet, were recruited through Facebook ads and completed a survey that asked about their experience with cryptocurrency and non-fungible tokens (NFTs) and potential interest in use of it for compensating research participants. The majority of respondents (79%) had some experience with cryptocurrency and 85% said they were comfortable trading cryptocurrency. Many participants had exchanged cryptocurrency within the past month (62%) and over their lifetime (70%). Respondents, however, were less familiar with NFTs, with only half having some experience with them. 18% of those without a cryptocurrency wallet and 42% of those with a cryptocurrency wallet chose to be compensated by cryptocurrency and NFT. Results suggest that, although cash and gift card incentives are preferred, there is an interest in cryptocurrency and NFTs. More studies will need to be done on a larger sample size and some of the challenges discussed (like cryptocurrency volatility) need to be addressed.
In this study, the proposed model of acceptance factors of cryptocurrencies was analyzed to recognize user behavioral intention by using; web quality, facilitating conditions, perceived risk, e-WOM, and perceived ease of use with the mediating role of the trust factor. An efficient and effective better arrangement of understanding this unique virtual delusion of the use of cryptocurrencies has become an essential part of the virtual world for each stakeholder. So many deliberations on the regulatory frameworks of cryptocurrencies have taken place among government regulators, financial advisors, tax consultants, politicians, thinkers, economists, and lawmakers, but there is inconclusive evidence on legislation in Pakistan.
The purpose of this study is to look into the capability of cryptocurrencies as a viable alternative to traditional payment methods in the travel and tourism industry. Given the increasing popularity of digital currencies, the tourism industry must consider alternative payment methods. The study's goal is to determine whether cryptocurrencies can be a safe and practical payment option for the travel and tourism industry. The benefits and drawbacks of cryptocurrency adoption in the travel and tourism industry were examined using a case study method. The study focused on customer preferences, security, and regulatory compliance. In-depth research was conducted on a select group of companies that have already implemented cryptocurrency as a payment option, as well as on interviews of business leaders. According to the study's findings, there is a high demand for the adoption of cryptocurrencies in the travel and tourism sector. Customers seeking secure and convenient payment methods may benefit from the use of cryptocurrencies. The study emphasizes the importance of addressing security concerns and regulatory compliance, as these are significant barriers to cryptocurrency adoption in the travel industry. The study provides a road map for cryptocurrency adoption in the travel industry, recommending that the industry focus on developing secure and user-friendly cryptocurrency payment methods, as well as actively collaborate with regulatory bodies to ensure compliance. This case study offers valuable insights to industry participants on how to effectively embrace and use cryptocurrencies in day-to-day business operations. Finally, this study offers a thorough examination of the potential of cryptocurrencies as a new form of payment in the travel and tourism industry. The findings of the study provide a clear understanding of the benefits and drawbacks of using cryptocurrencies, as well as valuable insights for industry participants on how to effectively adopt and use cryptocurrencies in their operations.
Blockchain technology has the potential to impact the performance of small-and-medium enterprises (SMEs). A theoretical model using Technology-Organization-Environment framework and Resource-based View was developed to examine Blockchain-driven SME business performance. The model was empirically tested using structural equation modeling techniques on data gathered from 320 practitioners in Nigeria, Ghana and Kenya. The technological and organizational contexts for Blockchain influenced organizational commitment while top management support for Blockchain influenced organizational transparency, both of which influenced Smart SMEs resulting in enhanced performance. Social media visibility moderated the effect of Smart SMEs on performance. The findings offer several implications for research and practice.
Diaz Pranita, Sri Sarjana, Budiman Mahmud Musthofa, Hadining Kusumastuti ¡ 5 authors
Smart destinations require a management system that provides convenient real-time use of digital technology in creating, communicating, and delivering value to visitors. Research related to smart island destinations is still limited, let alone those that utilize blockchain technology to create the smartness of the destination. This research is an empirical study that captures the perceptions of stakeholders in the blue economy on smart islands and the use of blockchain technology in order to build smart islands, a destination that consists of many islands that lack connectedness, such as the Seribu Islands in Jakarta, Indonesia. Data were collected using qualitative and quantitative approaches (mixed methods). Qualitative data were collected from scientific journal publications and followed up with VOS viewer analysis, and quantitative data with the questionnaire survey responses from 150 blue economy industry players in the Seribu Islands and structural equation modeling showed that good digital literacy and blue economy management have significant influence on blockchain technology and impact smart islands. This study indicates that, for islands that have challenges in accessibility and connectivity, the presence of blockchain and smart technology is needed to integrate various resources from each stakeholder so that the blue economy in the islands can be developed more effectively and efficiently, while at the same time ensuring the achievement of sustainability.
This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionnaire from 326 respondents who stayed in 4- and 5-star hotels in Chattogram and Coxâs Bazar. Respondentsâ (N = 326) opinions were analyzed employing Smart PLS software. The results ensure that privacy and security and customer satisfaction mediate the blockchain-based mobile payment services and loyalty intention relationship. However, service quality does not mediate that relationship. The findings of the mediation effect of privacy and security and customer satisfaction are a unique contribution to the blockchain literature in the field of the hospitality industry. Hoteliers are encouraged to employ appropriate blockchain mobile payment services for better quality customer service and ensured safety and security, and in turn, loyalty intention.
Purpose This study aims to investigate the influence of perceived government control (PGC) on cryptocurrency adoption and continuance intention among Indians through an integrated model of the extended Unified Theory of Acceptance and Use of Technology (UTAUT) with the Information System Success Model (ISSM). Design/methodology/approach This study examined the items of cryptocurrency adoption, continuance intention and PGC adopted from the information systems and cryptocurrency literature. The survey was administered to 391 Indians through an online questionnaire. Partial least squares structural equation modeling was used to analyze data. Findings Results have shown that social influence, effort expectancy and perceived trust are the major drivers for cryptocurrency adoption. All paths leading to cryptocurrency adoption were found to be significant in the hypothesized directions. The study also found that PGC moderates the relationship between adoption and continuance intention. Originality/value This study advances existing literature by empirically verifying the integrated UTAUT and ISSM in the context of cryptocurrency adoption for investment purposes. The findings offer crypto-developers and crypto-exchange insight into how adoption is diffusing in emerging markets. The findings provide policymakers with meaningful insights into the role of government regulations in cryptocurrency continuance intention.