Generative search engines are reshaping information access by replacing traditional ranked lists with synthesized answers and references. In parallel, with the growth of Web3 platforms, incentive-driven creator ecosystems have become an essential part of how enterprises build visibility and community by rewarding creators for contributing to shared narratives. However, the extent to which exposure in generative search engine citations is shaped by external attention markets remains uncertain. In this study, we audit the exposure for 44 Web3 enterprises. First, we show that the creator community around each enterprise is persistent over time. Second, enterprise-specific queries reveal that more popular voices systematically receive greater citation exposure than others. Third, we find that larger follower bases and enterprises with more concentrated creator cores are associated with higher-ranked exposure. Together, these results show that generative search engine citations exhibit exposure bias toward already prominent voices, which risks entrenching incumbents and narrowing viewpoint diversity.
This study provides a pioneering analysis of the features and topics of news websites in the Web 3.0 era through a comparison with non-news sites. We first classify over 4,600 Web3 sites into news and non-news types to investigate the feature characteristics of decentralized websites as well as semantic and subject categories. The most novel finding is that Web3 news sites have more features than non-news sites in terms of design systems and functions, interactivity, information quality, and hyperlinks. Furthermore, news web3 domains have more terms in semantic networks associated with information provision (e.g., “source”), whereas non-news domains have more terms associated with finance (e.g., “token”). The integration of the Decentralized Autonomous Organization, a fundamental component of the Web3 ecosystem, began in the news industry and is at an early stage in terms of functionality and structure. The study’s results are discussed in the context of future Web3 domain development.
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