The specifics of contemporary society involve, at the level of educational sciences, both epistemological adjustments as well as adjustments in the relations of the school as an institution with the governing authority. Reduction of the state's involvement in the organization and operation of the school implies, alongside decentralization and the reduction of allocated budgetary resources, both the assumption of the principle of self-financing by the various educational institutions and the concern for competitiveness as a prerequisite for survival in the conditions of a competitive type of educational reality. Schools thus become competitors in the field of educational offers, beneficiaries of the education system become consumers in the educational market and the orientation of the marketing activity towards increasing institutional visibility constitutes one of the basic conditions for success.
Abstract. This paper examines the process of mass democracy as the fundamental cause of transfer seeking and the centralization of governance, using Austrian-school theory and methodology such as decentralized knowledge, disaggregated phenomena, and the structure of capital goods. The alternative of decentralized, small-group gov-ernance reduces the demand for campaign financing and makes more effective use of decentralized knowledge. In addition, when public revenues originate in the local districts and are passed on to higher levels of governance, it provides incentives for revenue sources which do not have an excess burden on production. The governance struc-ture of cellular, bottom-up, multi-level voting, with public revenue flowing up from the lower to the upper levels, provides a contrast for a comparative systems analysis that can yield insight into the transfer seeking endemic in mass democracy.