Abstract: This review paper examines the rising influence of Non-Fungible Tokens (NFTs) in the field of marketing,focusing on how these unique digital assets are changing brand strategies and consumer interactions. Businesses are increasingly using NFTs to offer exclusive experiences, strengthen customer loyalty, and promote ownership of digital products like virtual collectibles, art, and branded content.The paper provides a comprehensive overview of the current applications of NFTs in marketing, including digital collectibles, virtual real estate, branded content, and customer incentives. It also addresses the challenges and risks, such as market volatility, environmental concerns, regulatory uncertainties, and the evolving consumer perception of digital ownership. Additionally, the study explores future developments, such as the convergence of NFTs with the metaverse and social platforms, and the growing importance of gamification in brand storytelling. By synthesizing existing researchand how marketers can effectively use NFTs while managing risks in this rapidly changing digital environment.
Cryptocurrencies are becoming increasingly popular among the investors. The surveys show that the investors in emerging markets are more inclined to invest in cryptocurrencies (Statista, 2022). Bitcoin has a market cap of around 50% of the total cryptocurrencies which led us to base our study on it. Turkish investors new to the financial markets are specifically interested in new initial public offering (IPO) and Bitcoin. The underlying drive for this new investor type is to have quick and high returns from their investments. In 2020 IPO’s provided high and fast returns but they were limited in terms of investment size. Bitcoin on the other hand is accessible for the average investor. This study analysed the position of Bitcoin as an investment tool in Turkey between 2014-2021 and tried to find out the interaction between the Bitcoin and the possible substitutive investment tools like BIST100 Index, USDTRY, Interest rate, and Gold. According to our findings, there is a trade-off between interest rate and Bitcoin in the long-run, but in the short-term there is causality between BIST100 and Bitcoin.
Globalized delivery of manufacturing and agricultural production offer renewed attention to the health, efficiency, and validation of many vital criteria in the food and agricultural supply chain. That numbers of food safety and corruption hazards have generated an enormous need of an efficient traceability solutions which acts as an essential quality managements tools ensuring to enough product's safety within the agriculture supply chain. Block chain is the revolutionary technological method, which provides the ground breaking result for commodity traceableness in agriculture and in food supply chains. Today's agricultural supplying chains are complicated ecosystems mixing several stakeholders making it difficult to validate several significant requirements mainly towards nation of first origin, crop growth phases, quality standards compliance, and yield monitoring. This paper proposes a strategy that levitates the block chain and conducts business operations effectively across the agricultural supply chain for tracking crop prices and traceability. The proposed framework solution discards the need for trusted centralized authority, intermediaries and offers records of the transactions, improving efficient science and safety with high integrity and reliability. All transactions are registered and then stored in block chain's unchangeable ledger with linkages to a decentralized le network, thereby ensuring vary high degree of traceability and transparency in the supply chain ecosystem in a stable, reliable and in efficient manner.
Abstract Subject and purpose of work: The aim of this work is to present the application possibilities of ECONOMIC AND REGIONAL STUDIES STUDIA EKONOMICZNE I REGIONALNE ISSN 2083-3725 Volume 14, No. 2, 2021 ECREG STUDIES Vol. 14, No. 2, 2021 the weights of criteria is proposed, which maximizes the similarity of the final ranking to the other ones. Materials and methods: PROMETHEE II method and taxonomic measure were used to create rankings of exchanges. Hierarchical clustering combined with the k-means algorithm www.ers.edu.pl PDF OPEN ACCESS eISSN 2451-182X available data published on the Internet were analysed. Results: There was a high consistency in the ordering of exchanges when a multi-criteria and a multi-dimensional approach were used. Four groups of exchanges with a similar level of the values of net flows were identified. Exchanges in group one were characterized by the highest average net flows. Conclusions: The multi-criteria approach can be used as an alternative to the multi-dimensional assessment of cryptocurrency exchanges. The proposed simulation method for determining the weights of criteria can be helpful in case the researcher has no information about the importance of the criteria.
The analysis of the administrative capacity of institutions in the regional development starts from the analysis of the existing framework for the implementation of regional politics in Romania and studies the extent to what the structures and competencies were regionally enlarged as to contribute in the regional development. The basic hypothesis considered for such analysis had in view the fact that the differences recorded with respect to the implementation capacity of the regional development policy are caused by the various levels of the administrative capacity of the national, regional and local institutions existent in Romania. Although the regional development activity is, both centrally and regionally, dominated by the Regional Operational Programmme 2007-2013 (ROP) implementation, significant activity also exists outside the ROP, but only regionally. The regional strategies incorporate to a great extent the strategic objectives established nationally, being coordinated with the national financing instruments for economic, social and territorial development. The undertaking degree of responsibilities regarding the objectives fulfillment of the regional development policy is relatively low both regionally and locally, and the main indicator which contributes in sustaining this conclusion is the absence of an adequate level regarding the property holding on certain strategies and also the methodological lack of strategies. Nationally, the current activity of Ministry of Regional Development and Tourism in the field of regional development totally overlaps the management activity of ROP. The management of structural funds 2007-2013 granted through ROP deals with various situations in which, due to the fact that the Law of regional development remained behind the legislation for the structural instruments implementation in Romania, additional resources are necessary to be granted in order to be found solutions through other types of regulations. The Romanian legal and institutional setting allowed a centralized top-down approach for the regional development process and brought forward the approach of the type â€Å"local development which falls among certain priorities of regional development established nationally†. Definitely, the local development is important for the regional development, but it is not self-sufficient in this respect. Therefore, the centralized approach should be completed by a decentralized approach, as a natural next phase.
Regional policy has – in general – the intention to supporting the efforts of regions with development problems to overcome their current problems and to stimulate an increase in regional economic growth. If the regional policy measures by a jurisdiction are successful, there will be a tendency towards more economic convergence between the various regions within that jurisdiction, with the result of a higher degree of cohesion between these regions, than in a state without regional policy. There are many studies on evaluating the impact of different instruments of regional policy on cohesion. But there are only few investigations so far into the institutional framework of these instruments. One institutional aspect has become more and more relevant in public discussions during the last few years: In federations (e. g. in the EU), there is in general not only one jurisdiction responsible for regional policy, but two, three or even more levels of government; the responsibilities (or: competences) are fragmentated between these levels. The paper presents a theoretical analysis of the impact of the allocation of competences in the field of regional policy on the outcome (interregional cohesion) and on the costs (economic efficiency) of regional policy. The analysis is based on the Theory of Fiscal Federalism, including the Economic Theory of Intergovernmental Grants. All the possible more central or more decentral arrangements of regional policy are located between two polar cases: At one pole, we have an arrangement where only the central level of government (e. g. the EU level) is responsible for regional policy; neither any subcentral unit of government (e. g. at the member state level in the EU), nor the regions which are to be supported (the less developed regions) have any influence for deciding on the implementation of regional policy instruments, and only the central government has to finance regional policy with its own resources. At the other pole, we find an arrangement where only the subcentral units of government and the less developed regions themselves are deciding on regional policy and are responsible for financing. In connection with financing, different categories of grants in aid may be applied. In addition, the arrangements may differ from each other because of different institutions for controlling the activities of the lower levels. The main hypothesis is, that a more decentralized institutional arrangement is not in general more efficient and effective than a more centralized arrangement; but – as compared to the status quo in Europe – a more decentralized arrangement for some public responsibilities would lead to better results in the field of regional policy. Central questions to be answered are: Have subcentral governments (as compared to central units of government) a tendency for neglecting their subregions with development problems' What is the impact of information costs and asymmetrical information on the choice of the level of government for certain (sub-) responsibilities' To which degree is the central influence stimulating – or: paralyzing – the initiative of the regions which are to be supported?
In the 1980's, in the US across the board, domestic manufacturers have have faced foreign competition with an increased disadvantage with imports. Domestic businesses, including those in rural areas, have had to struggle with restructuring their businesses, decentralizing them, outsourcing, relocating overseas, go out of business altogether or to reduce their business size or workforce numbers. Economic initiatives like 'Growing North Dakota' attempted to educate North Dakota citizens to the necessity of their state increasing it's growth in manufacturing and in ways they could help these industries grow such as financing these industries at favorable terms, aiding in the transfer of technology commercialization or assisting such technologies. By aiding the manufacturing sector this was deemed as aiding in the diversification of the North Dakota economy.