Tämän opinnäytetyön tavoitteena oli selvittää, miten kassanhallinta ja talousohjaus tulisi suunnitella web3-pohjaisessa startup -yrityksessä, jonka liiketoimintamalli on kehitysvaiheessa. Tutkimus kohdistui case-yritykseen, jonka toiminta yhdistää kotimaisen luonnonkalan välittämiseen perustuvan kalaliiketoiminnan sekä digitaalisen toimitusketjuratkaisun kehittämisen. Tutkimus toteutettiin laadullisena kehittämistyönä, jossa aineistona hyödynnettiin yrityksen edustajien haastatteluja sekä kassanhallinnan ja talousohjauksen teoreettista viitekehystä. Työssä analysoitiin yrityksen rahoitusrakennetta, operatiivisen kassavirran haasteita sekä taloushallinnon nykytilaa. Tulosten perusteella kassanhallinta kehitysvaiheessa olevassa startup -yrityksessä tulee rakentaa integroiduksi kokonaisuudeksi, joka yhdistää maksuperusteisen kassavirtaennusteen, burn rate- ja runway-seurannan, operatiiviset ja strategiset mittarit sekä vaiheittaisen järjestelmäintegraation. Kalaliiketoiminnan erityispiirteet, kuten ostojen ja myyntien ajoituserot sekä varaston kiertoon sitoutuva pääoma, korostavat käyttöpääoman hallinnan merkitystä. Web3- ja ERP-ratkaisut voivat parantaa kassavirran läpinäkyvyyttä ja reaaliaikaista seurantaa, mutta niiden tulee tukea selkeästi määriteltyä talousohjausmallia. Taloushallinnon osalta suositeltavaksi ratkaisuksi muodostui hybridimalli, jossa lakisääteiset toiminnot ulkoistetaan ja operatiivisesti kriittiset prosessit integroidaan yrityksen omaan järjestelmään. Opinnäytetyön tuloksena syntyi käytännönläheinen kassanhallinnan ja mittariston malli, joka tukee yrityksen siirtymää kehitysvaiheesta kohti taloudellisesti kestävää liiketoimintaa.
Open access
Business Strategies and Innovation
Delphi Technique in Research
Innovative Approaches in Technology and Social Development
Purpose: This article proposes and applies the 6V Framework to conceptualize and evaluate next-generation marketing channels in the digital economy.It aims to understand how emerging formats-such as voice commerce, immersive AR/VR environments, retail media networks, and Web3-based platforms-are reshaping customer engagement, brand experience, and value creation.Design/Methodology/Approach: Building on an extensive literature review and theoretical synthesis, the paper introduces the 6V Framework, consisting of six analytical dimensions: Value, Velocity, Visibility, Verifiability, Virtuality, and Vulnerability.The framework is applied to an in-depth case study of Nike .Swoosh, supported by a comparative evaluation of other leading platforms (e.g., Adidas, Gucci, Starbucks) to illustrate strategic patterns and innovation trajectories.Practical Implication: The article provides marketers, strategists, and digital transformation leaders with a practical framework for analyzing, designing, and governing complex marketing environments.It supports decision-making regarding channel investments, user experience design, and ethical risk management in data-rich, technology-driven contexts.Originality/Value: In contrast to legacy models focused on linear transactions and control, the 6V Framework captures the dynamic, participatory, and decentralized nature of modern marketing channels.It offers a novel conceptual lens for assessing strategic and operational implications of digital channel innovation.
Particularly blockchain, distributed Ledger technology (DLT) has transformed many industries; supply Chain management (SCM) is one of the fundamental benefactor. This paintings gives FARMSUPPLY, a brand new technique the use of blockchain to enhance traceability and openness in the food supply Chain (FSC). using Ethereum blockchain and smart contracts, FARMSUPPLY guarantees confirmation of important characteristics at every supply chain level-from farmer to merchant. FARMSUPPLY provides seamless preservation and retrieval of transaction data-including photos and locations-by means of immutable ledger recording and InterPlanetary file system (IPFS) integration. FARMSUPPLY solves important FSC problems via encouraging openness and traceability, therefore promoting informed decisionmaking and building confidence among the stakeholders.The FARMSUPPLY concept is thoroughly reviewed on this examine, with precise interest to its ability to transform FSC operations, raise consumer confidence, and assist the food zone to be normally green and sustainable.
Natalia Zakharchenko, Natalia Dobrova, Eduard Karazhiya
This article examines the key sectors and emerging trends in venture capital investment focused on technology startups.It highlights industries such as fintech, biotechnology, artificial intelligence (AI), cybersecurity, clean technology, robotics, and the metaverse that are increasingly attracting the attention of venture capitalists.Purpose.The purpose of the study is to analyze the rise of venture capital investment in startups aligned with ESG (Environmental, Social, Governance) principles, focusing on how these companies contribute to sustainable business development and long-term value creation.The study also explores new opportunities for venture investment beyond traditional hubs such as Silicon Valley.Findings.The findings demonstrate the growing importance of ESG-compliant startups, which are attracting significant support due to their focus on environmental sustainability and social responsibility.The article also looks at the democratization of access to venture capital through crowdfunding and decentralized finance (DeFi), enabling a wider range of startups to raise funds.In addition, the article describes examples of 2023 startups, such as Trove, Charm Industrial, Ecovative Design, Ampersand, Verne Global, Living Carbon, Commonwealth Fusion Systems, and TerraPower, that have received significant venture backing for their innovations in renewable energy, carbon capture, clean transportation, and sustainable materials.Conclusions.Venture capital investment in technology startups is evolving rapidly, driven by the need for innovation in sustainable sectors and global economic shifts.The research shows that ESG-focused companies and new financial models have an important role to play in shaping the future of venture capital and driving long-term growth in key technology sectors.
In increasingly decentralized organizations, aligning innovation governance with strategic decision-making has become a growing challenge. This study explored how a global industrial company, comprising hundreds of autonomous business entities, could enhance its product development methodology to better support executive-level product investment decisions. The current system, anchored in a linear waterfall process, has remained largely unchanged for a long period of time despite significant growth in organizational complexity and demand for newer methodologies. Using surveys issued to top-level decision-makers, follow-up interviews, and internal documentation, the study identified key decision criteria for go/no-go investment decisions and revealed key areas for organizational improvement. The criteria were evaluated and ranked using a tailored fuzzy analytical hierarchy process. The findings indicated that executive leadership should review criteria related to financial impact; strategic fit; product value, market, and customer understanding; and risk awareness. Identified improvement areas included increased project flexibility, better decision timing, stronger strategy alignment, and deeper customer insight. The thesis provides a foundation for revising product innovation practices and tools to strengthen executive governance, improve decision quality, and support sustainable growth.
The non-fungible token (NFT) issue motivates this research as it presents a great opportunity for talented creators to support creative businesses in Indonesia, increase art's exposure to local and international markets, and earn royalties for their works of art. This research focuses on how a non-fungible token (NFT) digital object can be sold out and what strategy is used to sell the NFT? using a cyberphenomenology approach. Informant criteria: The informant must have sold NFTs at least three times themselves. Have a minimum of 1000 followers on social media and one year of experience. The focus areas for online media research include Facebook, Instagram, and the Indonesian NFT community. We collected the data through in-depth media interviews, direct observation of social media, and manual data analysis procedures, which involved triangulating sources and theories. The findings indicate that the NFT marketing strategy involves SFS, consistent promotion, regular product posting, Twitter retweets, targeting a specific market, and celebrity endorsement. The price of a resale product is typically higher than its original price. NFT products are animations. GIFs are difficult to steal. Products are animated GIFs. Marketplace (Opensea): NFTs are a source of income. Direct transfers of NFTs are possible without the need for purchase transactions. Cryptocurrency: Smart Contract System: Low Crypto Prices NFTs will end.
Qinan Nazratulya Shafa, Hasbullah Hasbullah, I Nyoman Yoga Sumadewa
The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smart contracts and decentralization. One company operating in this field is Zabava Labs, located in Singapore, with their flagship product, Sentinel Haven. Although Zabava Labs is active on social media, especially Instagram, the visual image of their feed does not represent the company effectively, which results in low audience engagement and interest. This research aims to design a character mascot that is attractive to young gamers in Indonesia to improve the image and interaction of Zabava Labs on social media. The designed mascot is expected to be able to build the company brand by providing a lasting impression, facilitating effective communication with the audience, and increasing brand recognition in the market. Through a creative and innovative design approach, this mascot will become a visual element that is not only attractive, but also reflects a strong and memorable brand.
This article begins with setting a definition for a Startup, explaining how a startup different to an enterprise in general.Further the article lists and describes the typical risks and challenges with which startups often have to deal and proceeds with methods of how startups mitigate the risks and solve the presented challenges.In that chapter the readers can find descriptions of such risks as problems with access to finance, talent acquisition, market need, competition, planning, customer acquisition, regulatory compliance, scaling, cash flow management, and unrealistic expectations.In the following chapter the article defines the Web3 startups and describes how they differentiate from startups in general.In that chapter readers can find an overview of fundamental Web3 principles, including decentralization, blockchain technologies, and smart contracts, and an explanation, what characteristics make Web3 startups different from startups in classical sense, the article brings a list of specific risks and challenges that are met by Web3 startup founders.Classifying risks such as lack of crypto adoption, Web3-specific security risks, regulatory uncertainty, vendor management problem, the challenge of fundraising in Web3 environment and Interoperability problem -all these risks are to be considered by founders when starting a Web3 project.The final chapter provides methods of solving the presented Web3-specific risks and challenges, 7(35) 2024 137 taking into account that every startup is different and offering several methods of solving every described problem.Authors do not endorse any particular solutions, however they make real life examples when explaining possible solutions to such problems as legal uncertainty and interoperability problems.In general authors stress that this material is a good base for further research and Web3 founders should not take any given examples as a ready-made solutions without consulting experts or doing their own research.The article contains useful material for founders of Web3 Startups and people who are interested in studying the process of running a Web3 startup at an early stage.
Chapter 8 summarizes the key challenges emerging for practitioners as digital transformation and the recent COVID-19 pandemic continue to reshape the luxury watch environment. Thus, the final chapter provides a practical outlook on future drivers of competition and growth in the luxury watch industry. Going beyond the Swiss context, the chapter reflects on cutting-edge technologies such as the transformative Web3 and the changing demands of younger consumer generations. Consequently, the implications of blockchain technologies and NFTs as competitive drivers and backbones of a decentralized Internet of tomorrow are discussed. Ultimately, the future outlook provided in the chapter includes a discussion on how Web3 may change the luxury industry, in general, and the luxury watch sector, in particular, given the potential to provide consumers with a personalization far beyond the physical product in online and offline environments.
Much of the attention on bitcoin relates to its ability to store value over time or whether you will one day by able to buy a cup of coffee with it. Much less attention is given to bitcoin’s potential role as a unit of account. This opinion piece proposes that bitcoin has potential to provide a consistent unit of account for organisations to adopt, but also to assist them in making and measuring meaningful business developments. The paper draws from the business improvement philosophy of Theory of Constraints to propose that unit of account, particularly within high inflation environments, is critical to consider. An illustrative case of a well-known publicly traded company, Microstrategy, provides an example and logic for a company choosing to integrate bitcoin into a business. The paper also gives attention to how the adoption of bitcoin can promote the development of renewable energy infrastructure and provide staff with opportunities for personal development to support their well-being. Opportunities for further research are identified to explore the integration of bitcoin within a business as well as with Theory of Constraints.
Jan 1, 2024·Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
Non-fungible Tokens (NFT) have received increased attention since 2021. The availability of the vast amount of public sales transaction data has created an unprecedented opportunity that calls for research to uncover the underlying mechanism in which NFT networks evolve. Our main goal is to understand the new space of NFT-based crypto art exchange and the structure of the trading network. We use data from the Crypto Punks collection and perform a data-driven quantitative study based on real-time trading and sales data to carry out a two-folded methodological approach that is first applied to this domain. We borrow the citation analysis and social network analysis from bibliometrics and the social network domain and apply them to the NFT space to explore the trading network structure. We found that despite being based on unique and non-interchangeable tokens, the NFT-based CryptoPunks transactions network follows the scale-free network structure, the similar pattern that is observed in Web 2.0 social networks and cryptocurrency transaction networks, where a few actors have dominant centrality. Our study demonstrates the applicability of the two approaches from bibliometrics and social network analysis to the context of unique digital assets trading.
While digital transformation is still a challenge for many companies when introducting digital technologies in existing processes and business models, digital ubiquity stands for the next step in digitalization. It characterizes the omnipresence of a large range of digital technologies, connectivity, and data as well as entirely digital organizations. This includes for example upcoming technologies such as distributed ledgers, artificial intelligence or augmented reality and according interfaces and data sources as well as decentralized apps and autonomous organizations. The challenge thus becomes to optimally deal with these opportunities and deploy them efficiently in business scenarios. In this paper we will investigate the role of enterprise modeling under this paradigm and how it can contribute to a well-structured, systematic understanding of complex digital phenomena for supporting business and technological decisions.
This thesis in Industrial Engineering and Management examines which the critical success factors are for implementing blockchain technology in the context of trade finance. Blockchain is an up-and-coming technology that has yet not been implemented in many organizations. By examining which the success factors are for implementing the technology, a foundation can be provided for future implementation efforts with the hope of achieving a successful result. Furthermore, to assess if an implementation of blockchain has been successful or not, the value of it has been assessed. Through a qualitative study with interviewees from both companies acting in the trade finance industry and experts on the subject of blockchain, information could be gathered in order to confirm the theoretical framework as well asprovide for new findings. The conclusion was that the most important success factors for implementing blockchain, found in the theoretical framework were: "Managing and involving stakeholders (for instance customers and suppliers)", "Clear management support/commitment/involvement of the implementation",and "Understanding of the organization in which the implementation is to take place (its strengths, needs,etc.)". The least important factors proved to be "An in depth understanding of the technology that is to be implemented; what it is and how it works", "Keeping the change communicable and transparent within the organization", and "Extensive project definition and planning". Unexpected findings were that almost all interviewees mentioned that there has to be a real need for the technology in order for it to be successfully implemented. Also, as the very nature of blockchain requires cooperation; it is important to realize that blockchain will require a higher degree of working over organizational boundaries. Another aspect that proved to be important to take into consideration is that the trade finance industry holds legacyand therefore is prone to be resistance to change, especially to a technology of such a highly disruptive character. Lastly, it is of importance to mention that the context also has to be taken into consideration;every organization is different and require different approaches when it comes to implementing blockchain technology. When it comes to how blockchain technology generates value from an organizational perspective, the most common answers were that it enhances collaboration and trust. Many identify value in the problem-solving and more decentralized mindset that blockchain brings. An unexpected finding was that the mere use of the word blockchain will create value, as this enables collaboration and investment. Other reasons given were security, transparency, automation, traceability,and decentralization. Further analysis examined the reasons behind the importance and connection of these answers.
Decentralization is 1 way of mastering flexibility demands in postindustrial societies, increasing the need for employees’ autonomous work performance. Company cultures have been applied to integra ...