The Integration of the Blockchain Technology Into Wine Tourism

Abstract

The aim of this study is to offer some suggestions to both the tourism industry and the practitioners in terms of making wine tourism and wine supply chain more transparent and traceable. From this point of view, in the current study, in which the blockchain technology in wine supply chain is examined, first the technology of block chain has comprehensively been assessed, and later the operational principles of blockchain technology are discussed. Afterwards, the blockchain technology was attempted to be integrated into wine tourism and wine supply chain. Hence, a new model was proposed. In this respect, the outputs that can be obtained via the use of blockchain technology in wine tourism and wine supply chain are revealed in this study.