Blockchain Factors for Consumer Acceptance

Abstract

The study we present aims to explore several factors pertaining to Consumer Acceptance of business technology as it related to Blockchain. Identifying and developing the relevant measures is of importance to business technology managers and software development managers today. We ask the important question of “what measures best represent the established constructs of the technology acceptance model?” In order to address this issue, it is important to identify the key measurements that help us to understand the proposed constructs as they relate to blockchain technology as well as confirm their validity in isolation and in combination with each other. In this study, the factors we explore are perceived reputation, risk, and usefulness and transaction intentions. A survey was used whereby the methodology adapted previous measurements from related works and new measurements pertaining to usefulness and risk were developed in order to adhere to blockchain’s consumer acceptance framework. 268 students completed the questionnaire and an exploratory factor analysis was used in order to analyze the constructs and their measurements. Through the results we were able to identify and validate the relevant measurements as well as the proposed constructs