Blockchain Technology in Smart Agriculture Environment: A PLS-SEM

Abstract

The agriculture industry is being transformed by disruptive technologies, which is resulting in a rise in the Smart agriculture environment. In developing economies, blockchain is required to progress the traditional agriculture system, just as it is in developed countries. The purpose of this study is to look at the major constructs that influences an individual decision to adopt blockchain for agriculture firms. The proposed model uses structural equation modelling and is based on Unified theory of acceptance and use of technology (UTAUT). All factors were shown to have significant impact during the blockchain adoption expect (social influence on behavioral intention), according to the findings from a study of 917 specialists working in the Pakistan agriculture firms. The study findings are used to examine the managerial consequences, albeit there are some limitations.