The Transformation of Digital Power Structures and the Decline of the "Venetian OS" Cognitive Governance in Advertising-Based AI Models and the Emergence of Distributed Sovereignty

Abstract

This work presents a conceptual framework for analyzing contemporary AI governance as a hybrid system of coercive exclusion and cognitive modulation. Introducing the concept of the “Venetian OS,” the paper traces the historical and structural logic of centralized digital power through protocol privatization, automated exclusion, and tri-domain integration of finance, information, and mobility. Focusing on advertising-based AI models, the analysis examines how attention extraction and brand safety constraints function as mechanisms of cognitive governance, commodifying cognition while constraining epistemic exploration. The paper argues that institutional reform within existing digital architectures is structurally insufficient. As an alternative, the work outlines exit strategies based on the reconstitution of intellectual, energy, and economic sovereignty through distributed infrastructures, situating the emergence of decentralized sovereignty as an ongoing historical transition rather than a speculative future.