The Future of Cryptocurrency Marketing Communication in B2C Markets

Abstract

Although the history of cryptocurrencies is very short, these digital assets have revolutionised many areas, including marketing communications. Cryptocurrencies are also proving to have a significant impact on innovations in marketing communications. Companies that enable cryptocurrency payments are becoming a symbol of progress and innovation. Despite the relatively short period of use, there are now a large number of cryptocurrencies that differ in their utility, size of market capitalisation or the existence of their own network or platforms. What they have in common is that the possibility of using them to trade goods and services has a significant impact on the image of companies, predominantly among technologically oriented customers. The paper discusses the development and latest knowledge about cryptocurrencies as well as emerging trends in the context of marketing communication in the crypto market. The use of cryptocurrencies is an ever-expanding trend and its forecasts in conjunction with modern marketing communications for the future are very optimistic.