Crypto-asset ownership and sustainable investment: The mediating roles of financial and digital financial literacy in shaping ESG preferences

Abstract

The growth of crypto-asset markets and the rise of environmental, social, and governance (ESG) investing reflect two significant transformations at the intersection of technology and finance. While crypto markets are driven by decentralized digital innovation, ESG investment is shaped by societal demands for sustainable capital allocation. This study examines how participation in a high-risk technology-driven market, such as crypto-assets, is associated with sustainability-oriented investment preferences through the development of both financial and digital finance skills. Using survey data collected in February 2024 in Thailand, a country characterized by strong policy support for ESG investment products and rapid crypto adoption, we employed partial least squares structural equation modeling (PLS-SEM) to test a sequential mediation model. The results reveal that crypto-asset ownership is positively associated with financial literacy, which in turn enhances digital financial literacy, leading to stronger ESG investment preferences. The study's findings highlight how technology-enabled financial engagement can foster the skills required for responsible investing, suggesting that digital finance participation and sustainable investment promotion are interconnected pathways rather than separate domains. Policy implications include integrating digital capacity-building into ESG promotion and leveraging technologically engaged investors as a channel for advancing sustainability goals in capital markets.