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August 1, 2025· Journal of business and marketing.
article
Open access

Research on Blockchain-Enabled Green Supply Chain Implementation Pathways for Retail Enterprises from a Dual Carbon Perspective

Authors:Shuangting ZhouSainan ZhangTong JinYiting ZhongJiling He

Abstract

Against the backdrop of integrating the dual carbon strategy with the digital economy, retail enterprises' green supply chains face challenges such as difficult-to-trace carbon emission data, low efficiency in low-carbon collaboration, and imperfect green supplier certification mechanisms. This study leverages blockchain technology to empower retail enterprises, advancing their supply chains toward low-carbon and green development pathways. By utilizing distributed ledgers, it enables real-time sharing and traceability of carbon data across the entire chain, addressing issues of chaotic and distorted data collection. leveraging smart contracts to predefine emission reduction rules and allocate benefits, thereby balancing divergent objectives among supply chain participants to enhance collaborative efficiency; utilizing consensus mechanisms and immutability to establish a transparent, traceable green supplier certification and dynamic oversight system, tackling certification fraud and regulatory loopholes. This provides a feasible solution for the green and low-carbon transformation of retail enterprises, supporting their journey toward sustainable development.

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