A bibliometric study on investor behaviour towards block chain-based financial products

Abstract

The introduction of block chain-supported investment tools like cryptocurrencies, DeFi platforms and tokenized assets has brought new decentralized, clear and exciting choices to the world of finance. As the use of impact investing expands all over the world, learning how investors view these projects matters for their continued success. This study investigates the motivations, risk perceptions, and decision-making processes of investors engaging with blockchain-based financial products. Drawing on behavioral finance theories and existing literature, it explores how psychological biases, technological literacy, and external influences such as social media and regulatory shifts shape investor actions. The research identifies key gaps, including the limited focus on non-cryptocurrency products, underdeveloped behavioral models, and insufficient attention to demographic and longitudinal factors. By addressing these gaps, this study aims to provide actionable insights for policymakers, financial institutions, and technology developers, contributing to a deeper understanding of investor dynamics in the blockchain era.