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February 28, 2024· European Journal of Accounting Finance & Business
article
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CRYPTOCURRENCIES - THE KEY TO THE FUTURE OF DIGITAL ECONOMY

Authors:Camelia BAESU *

Abstract

Over the last decades, the money market has become more and more complex and diversified bringing about both greater opportunities and risks for investors.Thus, the investment environment has significantly changed lately, and technology has been playing a major role in this conversion.In time cryptocurrencies have been given greater and greater attention by investors and mass-media, due to the significant increase in their prices and their possibility of providing an alternative to traditional coins and investments.This has led to an increase in demand and interest for cryptocurrencies such as Bitcoin, Ethereum and Litecoin, and has made them be one of the most popular and innovating active financial assets at present.The key factors influencing global cryptocurrency market increase are the increasingly greater demand of expertise in business, limited cash-paying systems, increase in payment demand in developing countries, improvement of data security and increase in market size.

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