A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY INVESTMENT

Abstract

Cryptocurrency has developed into a modern form of digital investment, largely supported by rapid technological growth, wider internet access, and the strong presence of social media. Although it has gained significant popularity in recent years, many investors still do not fully understand how it works, the risks involved, or whether it can remain stable in the long run.This study explores how individuals view and understand cryptocurrency as an investment option. It examines their level of knowledge, main sources of information, perception of risk, expectations of returns, and the influence of demographic factors such as age, education, and income on their investment decisions. The research is based on primary data collected through a structured survey, which helped capture real experiences, opinions, and concerns of participants.The study also seeks to understand whether people treat cryptocurrency mainly as a short-term speculative opportunity or consider it a long-term investment alternative. The findings reveal that social media platforms and peer groups play a major role in shaping investment decisions. At the same time, investors remain concerned about price volatility and the lack of clear regulatory guidelines, which continue to create uncertainty in the market.Keywords: technological growth,cryptocurrency,speculative.