INNOVATION PROCESS MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION: CHALLENGES AND PROSPECTS FOR TECHNOLOGY ENTREPRENEURS

Abstract

The article is devoted to the study of the transformation of the innovation process management paradigm under the influence of the accelerating digitalization of the economy and society. The relevance of the work is due to the need to rethink traditional models of innovation management in the context of the emergence of new digital platforms, data analysis tools and network forms of the organization. The purpose of the study is to identify the key challenges and systemic opportunities that digital transformation creates for technological entrepreneurship as a driver of the generation and commercialization of radical innovations. The paper analyzes how end-to–end digital technologies (big data, artificial intelligence, the Internet of Things, distributed ledgers) not only optimize existing business processes, but also qualitatively change the logic of innovation cycle management – from idea generation to product launch. Special attention is paid to such challenges as the need to manage high-speed iterations, work in conditions of hypercompetition and volatility of digital markets, the problem of cybersecurity of intellectual property, as well as an acute shortage of personnel with competencies at the intersection of technology and management.