Millennial Investor Analysis of Cryptocurrency Investments

Abstract

Cryptocurrency transactions in Indonesia are carried out by millennial generation cryptocurrency investors, which have reached above Rp 470 trillion, a sudden and drastic decline in the value of crypto assets due to the ongoing Russian war against Ukraine.The nature of cryptocurrency is the fundamental reason for the large number of transactions against the phenomenon of a drastic decline due to the Russian war attacking Ukraine, so this study was conducted to analyze the behavior of Indonesian millennial generation investors who are active when investing in cryptocurrency on the Indodax exchange market and Crypto Shop.Analysis of the behavior of these investors is measured in terms of risk, return, perception, decision making towards cryptocurrency investment.This research data collection is primary data by distributing questionnaires to respondents of millennial generation cryptocurrency investors as many as 94 respondents.The results show that the risk and perception variables have a positive effect on the cryptocurrency investment variable, while the return and decision making variables have no effect on the cryptocurrency investment variable.From the results of this study concluded that the implications that are applied are still paying attention to the risks that will be accepted and considering the mindset when facing an increase or decrease in assets because it is very influential when making decisions later, then when the return offered is large, you must pay attention to the time when selling or buying because basically high risk hogh return so consideration is still needed.