AI-Enabled Halal Product Verification and Market Analysis

Abstract

The global halal industry faces critical challenges in ensuring product authenticity, supply chain transparency, and consumer trust. This chapter examines the transformative role of artificial intelligence (AI) technologies in revolutionizing halal product verification and market analysis. Through comprehensive analysis of machine learning, computer vision, blockchain integration, and advanced analytical techniques, we explore how AI-driven solutions address authentication challenges, detect adulteration, and enhance traceability across halal supply chains. The chapter synthesizes current research on deep learning applications for food fraud detection, spectroscopic analysis coupled with chemometrics, DNA barcoding for species identification, and distributed ledger technologies for certification management. We present frameworks for implementing AI-powered verification systems, discuss technological barriers and opportunities, and propose strategic recommendations for stakeholders.