FAN COIN: THE CRYPTOCURRENCY OF SUCCES

Abstract

AbstractThis article investigates the economic and behavioral feasibility of creating personalizedcryptocurrencies (Fan Coins) linked to the performance of soccer players, using quantitative methods inEconometrics, focusing on box office revenue, sponsorships and sports betting. The analysis includes theThe cases of Diego Ribas (Flamengo), Neymar (Santos), and top scorers from São Paulo and Palmeiras.proposal is to analyze how reputation and sports performance can be transformed into digital assets withmeasurable value. Furthermore, it is proposed to use artificial intelligence systems to manage sponsorportfolios and a fan club application with a subscription system to foster a new sports business model basedon data and personalization.Keywords: Fan Coin; Cryptocurrency; Econometrics; Sports Economics; Game Theory;Behavioral Finance; Sports Betting; Artificial Intelligence; Financial Modeling; Digital Sponsorship