Right to Digital Privacy: A Technological Intervention of Blockchain and Big Data Analytics

Abstract

Big Data is emerging as the most valuable asset for businesses in the digital world. Data enters the online world along with the privacy concerns attached to it. Technology invasion has adversely affected the user's right to privacy. However, blockchain technology and big data analytics play vital roles in creating a balance between the security of data and the enhancement of productivity of platforms dealing with big data. However, there is a palpable refutation between big data security and the widespread use of big data. This paper reviews the existing studies and focuses on issues in the big data privacy and security landscape. The paper emphasizes the significance of technologies on big data. This study covers the challenges that the technologies relating to big data face in the data privacy landscape. The paper highlights various privacy-friendly mechanisms created to safeguard privacy. The paper suggests certain privacy-friendly tools and techniques that can ensure big data security. The objective of this paper is to present a comprehensive review of the impact of blockchain and data analytics technology on big data ensuring data protection. The paper also highlights various existing challenges and suggests privacy preservation mechanisms in big data. Finally, the study concludes with ideas that can be adopted.