Behavioural Impact on Cryptocurrency Investment

Abstract

The new trading through cryptocurrency in India commenced an important role in inspiring individuals to make investments and earn profits.This study aims to dissect the influence of behaviour on investment decisions by futuristic generation Cryptocurrency investors.This type of research is descriptive research with a quantitative approach.This research aims to test and explain the influence of the direct association between the behavioural variables on investment decisions by cryptocurrency investors through hypothesis testing.This research has a sample size of 48 investors, achieved through circulating a G-Form questionnaire using a purposive sampling technique.This research uses the F-test with the SPSS 23 application.This research shows that investor behaviour on investment decisions is duly influenced by the Herding factors, Intrinsic Motivation factors, Macroeconomic factors and Perceived assumptions like over/under confidence in their investment choices.