APPREHENSIONS WITH CRYPTOCURRENCY IN INDIA

Abstract

The growth in information and communication technology has led to phenomenons in the financial sector as well. This primarily alludes to the introduction of cryptocurrencies, a decentralised medium of exchange, which provides an alternative to the centuries-old idea of physical money. There is a visible relationship between the principles of behavioural finance and the value/returns that these cryptocurrencies have. These currencies are not dependent on the behaviour of the financial markets and economy but instead on the supply and demand of the currency along with its popularity which is dependent purely on the individuals.