Consumer Adoption of Cryptocurrency

Abstract

In response to the call for research on cryptocurrency consumer adoption behaviour, a targeted literature review (TLR) was undertaken. Different from previous literature reviews, this chapter introduces a conceptual framework for understanding cryptocurrency consumer behaviour, comprising four primary themes and eight key insights. Specifically, the TLR highlights pivotal factors driving cryptocurrency adoption (i.e. ownership), identifies problematic and non-problematic behaviours among cryptocurrency adopters, and considers potential individual and cryptocurrency-related moderating factors. Theoretical and practical implications are discussed, and future research questions are proposed based on these findings.