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May 13, 2024· Advances in marketing, customer relationship management, and e-services book series
book-chapter

Financial Illusion

Authors:Vishnu LaxmanR. Nithyashree

Abstract

This chapter explores the concept of “financial illusion” as a tool for businesses to navigate the digital banking landscape. It highlights the symbiotic relationship between businesses and digital banking, focusing on emerging trends like decentralized finance (DeFi) and the integration of artificial intelligence and blockchain. These trends challenge conventional financial security and reshape business strategies, as traditional financial paradigms are replaced by innovative technologies. The analysis discusses the impact of digital currencies, central bank digital currencies (CBDCs), and data analytics on financial decisions. It also highlights the importance of cybersecurity and regulatory frameworks in mitigating risks. The chapter emphasizes the need for businesses to adapt and embrace these changes, shedding the illusion of financial stability. It serves as a roadmap for businesses to navigate the digital banking landscape and make informed decisions in an era of financial illusion.

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