The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies

Abstract

The Chapter shall discuss the social implications of virtual currencies on sustainable service marketing in developing economies and, instead, analyse how digital currencies are transforming the pattern of financial inclusion, economic growth, and access to basic services, such as healthcare and education and energy. Beyond simple transactions, virtual currencies have helped provide new ways to circumvent high transaction costs, exclusion from finance, and lack of infrastructure. The new avenues to sustainable development come with the use of Central Bank Digital Currencies, decentralized finance, and blockchain technologies in virtual currencies. But still, some challenges persist in the form of digital literacy, regulatory frameworks, and robust security systems. Thus, the focus of the chapter will be on strategies for adoption, overcoming barriers, and maximizing social benefits in underserved regions toward inclusive economic growth and sustainable development.