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September 20, 2023· 2023 4th International Conference on Smart Electronics and Communication (ICOSEC)
conference-paper

Blockchain Technology in Rejuvenating the Media & Entertainment Sector

Authors:Radhika NautiyalRadhey Shyam JhaShweta PandeyNavjot RathorGotte Ranjith KumarManish Gupta

Abstract

Blockchain technology has been adopted due to its potential benefits in Media & entertainment sector. In the past few decades, the Media & Entertainment industry has experienced notable expansion therein it seeks to address its various difficulties with cutting-edge technical solutions which apparently would remove the significant barriers that stand in the way of their growth. This research study presents the analysis on blockchain smart contract and NFT for drawing attention to how piracy affects the media & entertainment sector, specifically how it harms the industry's economic value chain. Blockchain intended to build a system to stop the income leakages that are constantly occurring in this sector with Ethereum EVM. It demonstrated applications and the processes through which the economic value chain is created. And lastly, the use of blockchain networks could prepare the entertainment sector for better and more reliable payment methods via blockchain Ethereum and NFT.

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