Investment Dimensions in Financial Assets Under the Changing Circumstances of New Generation Investors

Abstract

Compared to traditional financial institutions, new-generation investors prefer speculative assets like cryptocurrencies, NFTs, and DeFi platforms due to their high return potential and Blockchain appeal. This shift has resulted in increased portfolio volatility and a desire for financial independence, compelling the financial industry to adapt. The study, which uses secondary data, identifies trends in investment behavior that differ from previous generations. According to the findings, new investors are reshaping the investment landscape by leveraging technology, values-based investing with ESG criteria, and decentralized finance (DeFi). Their preference for digital platforms and AI improves accessibility and personalization, whereas DeFi opens up new possibilities and challenges. Traditional financial institutions must adopt technology and sustainability trends to remain competitive as new-generation investors reshape the investment landscape through technology, ethical investing, and decentralized finance (DeFi).