Social Responsibility and Environmental Logistics in Energy: DTEK Group’s Experience in the Context of European Sustainable Development Standards

Abstract

The article examines the transformation of the paradigm of social and environmental responsibility in Ukraine’s energy sector amid the unprecedented challenges of martial law and the need to align with European standards of sustainable development. The relevance of the study is driven by the critical need to combine energy security with corporate social responsibility, urgent decarbonization, and the transition to a decentralized generation model. The aim of the article is to theoretically substantiate strategic directions and develop a practical set of tools for improving the management of environmental logistics in an energy holding (using the example of DTEK Group) through the integration of best European practices and the adaptation of logistical processes to the unique challenges of martial law. Special attention is given to the analysis of the company’s social initiatives, such as support for veterans, internally displaced persons, and local communities, as well as the formation of a corporate culture of sustainable development. The methodological basis of the research is a system approach to managing the environmental and social footprint of the enterprise. The study employs: the comparative analysis method – to examine the experience of European energy leaders; the systematization and classification method – in developing the strategic architecture of social and environmental management; the logical generalization method – to form a strategy for optimizing logistics flows. As a result of the study, a «resilience paradox» was identified, where military threats become a catalyst for the accelerated transition to renewable energy sources. A comprehensive benchmarking of the strategies of global energy companies was conducted, allowing for the adaptation of European experience to domestic realities. The authors have developed and structured an applied system of key performance indicators (KPI) for green logistics, covering three strategic areas: decarbonization of supply chains, operational energy efficiency of infrastructure, and social responsibility within the circular economy. The feasibility of implementing the Green Supply Chain Management (GSCM) conception has been substantiated, which involves integrating social and environmental criteria into supplier selection, inventory management, and the disposal of renewable energy components. It has been demonstrated that the implementation of GSCM is an indispensable condition for compliance with modern international standards, enhancing social trust, and attracting green financing. Prospects for further research have been identified in the area of digital integration of Ukrainian and European energy hubs, taking into account the social aspects of sustainable development.