Application of Gamification and Cryptocurrency Rewarding Model in social media platforms to engage and retain users- blockchain technology

Abstract

Gamification is a set of processes that enables to solve problems by applying the characteristics of game elements. One of the significant characteristics of Gamification is ‘engaging-users.’ In Game context, Gamification techniques involves attracting players, then sustaining the players. Interaction with the players starts as soon as users enters the game like introducing players to the game and tasks. Tasks engage players and provides them with sense of fulfilment while points and rewards help with satisfaction with the game. Likewise, Gamification has been applied to various non-game contexts in various social media in order to attract maximum visitors. While Cryptocurrency Rewarding Model, that rewards users in digital currency or cryptocurrency for the time spent in social media aims for similar results. It is involved in not only attracting visitors but also engaging the visitors, so they spend more time in social media.
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\nThe purpose of this thesis is to analyze how gamification and cryptocurrency rewarding model can be applied in social media using the blockchain technology. While giving rewards to players in gaming context is usually heard of. This research analyses rewarding visitors with cryptocurrencies for their time spend on social media. The thesis further explains how user’s engagement is influenced with the help of ‘gamification’ and ‘cryptocurrency rewarding model.’ The research is carried out by distributing questionnaires to a certain group of Business and IT students in Turku. Conducting an online survey and sending out questionnaires using online resources deemed to be the most appropriate form of collecting data due to novel coronavirus pandemic.