A Study on Behavioral Intention to Use in Cryptocurrency Applications among Generation Z using UTAUT Model

Abstract

The study aims to examine the factors influencing the behavioral intention to use applications among Generation Z using the UTAUT Model. UTAUT model analyzes consumers’ adoption or usage of technology. A quantitative methodology has been adopted. A survey was conducted by distributing a questionnaire to 184 respondents. The data collected was analyzed using SEM-PUS. The findings show that the Behavioral Intention to use cryptocurrency applications among Gen Z is positively and significantly influenced by Trust, Performance Expectancy, Social Influence, and Facilitating Conditions. While the other variable namely Perceived Security and Behavioral Intention failed to show significant results.