VIABILITY OF BITCOIN IN BUSINESS ENVIRONMENT

Abstract

The purpose of this thesis was to provide information on whether the currency Bitcoin is viable and beneficial for businesses as a payment method or a business model. Interview, customer questionnaire and analysis of Bitcoin services, products and legislation were used to create a better understanding of viability of the currency.\n\nTheoretical part of the thesis explains how Bitcoin and its markets function. Later parts of the theoretical part lays out different services and products that can be built around Bitcoin. The objective of the theoretical part is to give better understanding of the general idea of Bitcoin for readers who are unfamiliar with the subject as it is a new concept.\n\nThe empirical research part of the thesis was conducted with both qualitative and quantitative methods. Methods used were a qualitative theme interview and a quanti-tative customer questionnaire. The theme interview was conducted with a brick and mortar store, which had previously used Bitcoin as a payment method. The interview was conducted over the phone and a planned theme structure was used. The ques-tionnaire was conducted in two different Bitcoin related communities and it was used to find out their previous and planned Bitcoin payment method usage.\n\nTrough empirical research it turned out that Bitcoin retail payment method is not very popular and that it has many problems and disadvantages in its current form. Online payment methods appeared to be more popular among users.\n\nFrom the research it was concluded that Bitcoin online payment methods using mer-chant solution services are viable, when transaction fees and times are at their normal level. Online payment methods involve less investment and risk compared to retail Bitcoin payment methods, which don’t have much demand, require staff training and purchasing and maintaining of separate payment devices. Online payment methods appeared to have some advantages compared to traditional payment methods as well as normally they involve smaller transaction fees when using a Bitcoin merchant ser-vice as opposed to using credit or debit card company payment services. It should be noted that at the end of the research Bitcoin transaction feeds and transaction con-firmation times rose significantly, which temporarily made the business use of the currency mostly untenable.