Developing model for Organization Structure and Firm Performance relationship mediated by impacting factors i.e.,Organization Culture, Strategic Orientation, Environmental Uncertainty and Technology usage in service sector in India

Abstract

Purpose: The purpose of this study is to developing model for Organization Structure and Firm Performance relationship mediated by impacting factors i.e., Organization Culture, Strategic Orientation, Environmental Uncertainty and Technology usage in service sector in India. Design/methodology/approach:The proposed test size for the research is 750 out of which 600 respondents are found usable. The population universe is huge and spread across different region of India in the various public and private service sector clusters. The sample nature is heterogeneous in the sense that the various managerial positions of the respondents belong to different departments like Finance, Human Resource, Advertising, and Operation management. Finding:Thus, model so developed attempts to build a theory on understanding mediation effect of culture, technology, environment and strategy prevailing in service sector i.e., banks, insurance and IT companies to know how organization structure influence firm performance. Originality/Value: It is found that impact of formalization, centralization and decentralization constructs of organization structure with the four mediators have a stronger impact on firm performance. It also stated to emphasis less on specialization of duties, responsibilities and authority towards employee in an organization for increasing the performance.