Cryptocurrency Exchange Application Acceptance with TAM Model in Indonesia

Abstract

A cryptocurrency exchange application is a platform that provides a facility for users to do a crypto asset transaction. In Indonesia, there are two types of applications, regulated and unregulated apps with various and different facilities. This research aims to analyze factors that influence users' acceptance to use cryptocurrency exchange applications with extended TAM methods with 7 external variables such as design, experience, perceived risk, regulatory support, social influence, trust, and perceived benefit. Then, we analyzed the data collected using the Structural Equation Modeling (SEM) -Partial Least Square (PLS) method. This research's result was conducted to analyze and give recommendations for the next research and the apps provider regarding factors that influenced users' acceptance to use the cryptocurrency exchange application. The number of samples will be determined using a formula from Roscoe Theory with a minimum of 110 respondents and the questionnaire was filled out by 130 respondents using Google forms. This research's result has proven that trust and design are external variables that affect cryptocurrency exchange application acceptance. In contrast with the previous study in which regulatory support affects the user's trust, this research found social influence and experience are variables that affect user's trust