Perception of Cryptocurrency: Adoption Challenge Among Crypto-Investors

Abstract

This study aims to explore cryptocurrency investment experiences from an emerging market context. This study investigates the lived experiences of cryptocurrency investors, the potential risks and benefits of the cryptocurrency investment, and the potential prospects from cryptocurrency investors' perspectives. The current study intends to adopt a qualitative research approach to address the phenomenon of the study. The qualitative study employs interviews as a data collection tool that allows researchers to seek people's stories from their lived experiences. In this regard, the interpretivism paradigm is employed as it indicates that people determine the reality around events rather than other factors. Moreover, the purposive sampling technique is adopted to discover and recruit the current study respondents, which were in alignment with the proposed research questions. The interviews were terminated at the point of saturation, where a total of twelve cryptocurrency investors participated in the survey.