Cryptocurrencies as Investment Instrument: A Social Commerce and Subscription-Based Service Perspective

Abstract

This research aims to create a better understanding of cryptocurrency adoption. The research framework is adapted from the Technology Acceptance Model (TAM) with additional constructs: social commerce, hedonic motivations, and utilitarian motivation. A quantitative research method was chosen for this study. A total of 54 respondents are collected using a snowball non-probability sampling method. The results show that Hedonic motivation and utilitarian motivation that represent subscription-based online services prove to have an impact on perceived usefulness. However, perceived usefulness fails to impact behavioral intention to use. Social commerce representing social interaction in the model has proven that it impacts behavioral intention to use with the mediation of perceived trust.