Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle

Abstract

Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle by Sooyeon Choi1,* , Richard A. Feinberg 2 1 Assistant Professor, Marketing, Loras College, IA, 52001, U.S.2 Emeritus Professor, Consumer Sciences and Retailing, Purdue University, IN, 47907, U.S. * Author to whom correspondence should be addressed. Journal of