IOTA-based Business Model Configurations

Abstract

Distributed Ledger Technologies have triggered business model innovation activities among firms. While the available design choices are limited by the unique properties of any protocol, management research so far has neglected the architectural differences between the dominant protocol types. In this study, I analyse the business model design elements of firms seeking to utilise the IOTA Tangle as their underlying DLT protocol for innovation. I identify two potential business model patterns the IOTA Tangle facilitates that is a by-demand logic and the monetisation of data stream. I further find that the IOTA protocol is integrated into open or closed platforms.